2 Chainz Stars in the First-Ever Music Video Audiences Can ‘Expense’
Written by SOURCE on January 26, 2019
Expensify is going all out for its first-ever commercial.
On Friday, the finance management app released an interactive music video starring 2 Chainz and comedian Adam Scott; the latter plays the head of finance for a record label who encourages an uninterested Tity Boi to save his receipts. The rapper then dives into a song about his high-roller lifestyle and extravagant purchases, which include everything from gold chains and gold rings to a gold watch and even a gold toilet.
The video is unapologetically cliche, as it features sexy women dancing, expensive whips, and a ton of iced-out jewelry. The most important thing to take note of, however, is the slew of “receipts” featured throughout the visual. Viewers can take snapshots of these slips using the Expensify app; those who participate will have the chance to win cash or the item featured in the video.
“EXPENSIFY TH!$” is part of the company’s new campaign, “You Weren’t Born To Do Expenses,” developed by JohnXHannes. The campaign will consist of digital, social, and TV content, including a 30-second ad that will debut on Super Bowl Sunday.
“So much creativity and collaboration went into making this video,” 2 Chainz said in a statement. “It was really over the top and a lot of fun. I’m excited to be in the Expensify Super Bowl campaign and can’t wait for everyone to see the spot.”
Expensify’s Super Bowl ad will air during the second quarter. Those who catch the commercial can win “the most elaborate prize” of the campaign by snapping a photo of the featured receipt and uploading it to the Expensify app.
You can check out the “EXPENSIFY TH!$” video, directed by Andreas Nilsson, above.
