FRESHEST 103.5

MOST IMPORTANT STATION ON THE NET

Current track

Title

Artist

Background


It wasn’t long before DAB became the standard for cars and home radio systems, which then allowed people to tune in before they left for work and school and then during the commute. Once DAB became widespread, 1Xtra became an unstoppable force.

Trevor joined the station five years after its inception and, by that point, he had already established himself as a leading voice within music in the UK, particularly R&B. One of his fondest memories of his time at the station was being at Radio 1’s Big Weekend in 2012, in Hackney Wick, where Kanye and Jay-Z performed Watch The Throne on the 1Xtra stage. “There was no Glastonbury and the Olympics were in my hometown, Hackney Marshes, where everyone plays football on a Sunday,” he says. “We put on, arguably, the best event the BBC’s ever done. I remember standing there watching Jay-Z and Kanye stand on stage, where I used to kick a football, and I was absolutely emotional and proud.”

It may not have been able to happen when 1Xtra first started, but with those two acts gracing the stage, it highlighted how the station’s influence was growing globally.

Faron McKenzie—who has been the Head of 1Xtra since 2020—tells me that the station breaks approximately 10,000 new records every single year. “I want people to understand that figure,” he says, “because how many of those records will chart? When you think about that contribution to music, you’ve got to give respect where it’s due. 200,000 tracks in the past 20 years is a lot.” Ten thousand records is an insurmountable amount and a figure the station can be proud to claim. 

For those looking to form a career in broadcasting, 1Xtra has also become a destination for those hopeful talents. Tiffany Calver—who hosts the Rap Show—has gone from strength to strength during her career: first working as a writer for MTV, then moving on to the now-defunct Radar Radio, before solidifying her name in radio at 1X. Then there are presenters such as Snoochie Shy, Remi Burgz and Jeremiah Asiamah, who all started their careers on South London’s Reprezent Radio and have now found homes at 1X. 

At the height of COVID-19, in December 2020, Nadia Jae joined on as the station’s new Breakfast Show host. “It was crazy because, when I joined, everything was running smoothly, then I land the weekday host gig—which was amazing in so many different ways—then lockdown happened,” she remembers. “It was difficult because I’d just started the new role and had to adapt quickly to this new way of working.” Before taking over from Dotty in September 2019, Nadia had previously hosted the Weekend Breakfast Show. BBC 1Xtra made a long-term investment when it brought on Nadia Jae, and it echoes Faron and Trevor’s thoughts on the future and always keeping an eye on what’s to come.

“There’s a real family atmosphere at 1Xtra and that’s one of the reasons I’m honoured to be a part of it,” says Nadia—and it shows. There’s something for everyone on 1Xtra and that’s arguably one of its most endearing traits as a radio station. Whether it’s a specialist show such as Nelson’s R&B show or Heartless Crew’s regular takeovers, 1Xtra has found a way to straddle the lines between mainstream and underground in ways pirate radio and Choice FM couldn’t.



Source link

قالب وردپرس


Reader's opinions

Leave a Reply

Your email address will not be published. Required fields are marked *