The Kid Laroi Re-Signs With Former Manager Scooter Braun
Written by SOURCE on May 28, 2022
Nearly a year after signing his first major management deal with Scooter Braun, before leaving the firm just three months later, the Kid Laroi is reuniting with the renowned music executive.
Variety reports the 18-year-old Australian artist recently signed a new management deal with Braun’s SB Projects, whose star-studded roster includes Justin Bieber, Ariana Grande, Demi Lovato, and J Balvin, among others.
The news arrives just a month after Laroi parted ways with Adam Leber’s Rebel Management.
The outlet notes that the contract stipulates that “Braun will be directly involved in overseeing all aspects of the artist’s career.” Just a few days after teaming up with Laroi once again, Braun flew to Australia on Thursday to support the rising rapper at his show at Sydney’s Qudos Bank Arena.
Despite their short-lived partnership in 2021, Scooter downplayed that the pair had any beef while speaking with Billboard for a cover story on the Kid Laroi last October.
“Laroi is a brilliant artist, and I wish him and his family nothing but the best,” Braun said at the time. “I’m proud of the historic success we had together in our short time — I am rooting for him always, and he knows that.”
According to Billboard, Laroi initially left SB Projects because he had “significant problems” with the team, and felt that they were “making decisions without consulting him.”
The outlet also cited a source close to the situation saying, “after Braun made ‘a promise’ that he would be directly involved with Laroi… there was not enough participation from him.”
