Exclusive: Dre London Taps Post Malone as Co-Partner for SKRT Hard Seltzer
Written by SOURCE on June 28, 2022
Post Malone is joining forces with his longtime manager Dre London for SKRT, a new line of hard seltzers set to launch across the country this summer.
The Twelve Carat Toothache artist has joined London’s latest business endeavor as co-partner, and will help bring attention to the new 100-calorie alcoholic beverage. The news comes not long after Dre unveiled SKRT at Lyrical Lemonade’s annual Summer Smash festival in Chicago, and now he’s revealed Post’s involvement with the new brand.
“When it comes to business, I am all about giving the consumer what they want or what they didn’t know they needed,” said Dre London upon announcing Posty’s involvement. “I am very proud to be launching SKRT hard seltzer, which proceeds Maison No. 9, a premium rosé I launched in 2020. Bridging the gap between music industry’s biggest rockstar, Post Malone, with consumers, brings a new energy to the RTD market and communities nationwide.”
When SKRT launches this summer, it’ll be available in four flavors in 12-ounce cans. The 5 percent ABV refreshment comes in grape, lemon lime, peach, and black cherry flavors. It’ll also be available in variety 12 packs, lemon lime six packs, and grape six packs. It’ll launch at stores and via Gopuff in Atlanta, Los Angeles, Philadelphia, Chicago, Memphis, New York City, and Dallas among other locations.
Check out an image of the four SKRT seltzer flavors available at launch below.
