Kanye Says Yeezy Gap Perfect Black Hoodie Racked in $14 Million
Written by SOURCE on July 14, 2022
Kanye West is reflecting on the success of his Yeezy Gap deal.
The multi-hyphenate took to Instagram on Thursday to recall his recent talk with The Gap Inc. executives, including chairman Bob Fisher and chairman/interim CEO Bob Martin. Ye said the conversation took place on his late mother’s birthday earlier this week, and marked the first time he got to sit in on a call with Fisher and Martin.
“Bob Martin was one of the most inspiring people I’ve heard speak in business. He kept saying go to the stores on the call,” Ye wrote. “I came to Gap to put good product directly in stores.”
The Yeezy Gap partnership was announced in 2020, and launched with a blue puffer jacket made from recycled nylon. Ye said since then, Gap has had two of its biggest sales days in history, and it was thanks in large part to a minimal sweatshirt.
“We sold 14 million dollars worth of the Perfect Black Hoodie at 80 dollars a hoodie off of a television commercial that was ran one time,” he claimed. “I came to Gap to bring good quality products to the people at all times. Bob I need to meet with you as soon as possible.”
This story is being updated.
