Exclusive: Spotify Launches My Top 5: Kendrick Lamar Projects Feature
Written by SOURCE on August 10, 2022
Starting today, Kendrick Lamar fans will have the option of participating in an interactive in-app experience on Spotify in which they can visually represent what they believe to be the Pulitzer Prize-winning artist’s top 5 projects.
In short, the new feature—formally known as My Top 5: Kendrick Lamar Projects—allows listeners to pick what they consider to be Kendrick’s top projects by selecting and ordering their choices in a visual display. After one’s choices are finalized, the user then has the option of sharing their personalized graphic to social media to further the ongoing discussion about Kendrick, whose acclaimed Mr. Morale & the Big Steppers album arrived back in May.
Get a look at the new feature in action below.
Last week, Kendrick shared an inspiring and reflective message with fans (as well as a slew of tour pics) touching on everything from the power of rap to the “stories of reconciliation” he’s heard from around the world.
“Some words will find you today. Some will find you in 10,” he wrote at the time. “[F]ind your children type shit. sitting in the corner like an old book. im forever underground.”
Mr. Morale & the Big Steppers, a double album, marked Kendrick’s fifth studio album. His extended discography includes an additional number of mixtapes, his Untitled Unmastered comp, the Black Panther soundtrack album, and his career-shifting 2009 EP.
In a recent conversation with Jessica McKinney for Complex, producer Sounwave pointed to his and Kendrick’s continuous creative process, noting the work doesn’t stop between projects. In fact, as Sounwave confirmed in the interview shared last week, the process that will eventually result in a Mr. Morale follow-up has already started.
“There’s no such thing as a vacation when you’re doing what you love,” he said.
