Kanye West Has Informed Gap He’s Terminating Their Partnership
Written by SOURCE on September 15, 2022
Not long after revealing his plans to leave Adidas and Gap, lawyers for Kanye West sent a letter to Gap on Thursday to terminate his partnership with the company.
Per The Wall Street Journal, Ye informed the company of his plans to sever their relationship amid his public complaints regarding the arrangement. According to his lawyers, Gap breached the partnership agreement by failing to release apparel and opening promised retail stores. Gap will be permitted to sell existing Yeezy Gap products before retiring the brand name, and any merch made with Ye and Balenciaga sold at Gap will remain unimpacted.
In a recent interview with Bloomberg, Kanye confirmed plans to branch out from corporate partners for the Yeezy brand following the conclusion of his current deals with Adidas and Gap, in 2026 and 2030, respectively.
“It’s time for me to go it alone,” West said. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the Foam Runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”
This story is being updated.