Puma & Rhuigi Villaseñor Connect Again for NYC-Inspired Capsule
Written by SOURCE on December 17, 2022
Puma has once again partnered with Rhuigi Villaseñor for a new capsule that pays homage to New York City and its five boroughs.
Though Villaseñor is based in Los Angeles, he found inspiration in NYC, “a cultural nucleus where music and style have been forged for decades,” according to a release. The capsule includes a faux-leather down jacket, which is emblazoned with collegiate-style appliques and patches, and the Puma Suede shoe, which has been reworked with premium black leather.
The campaign taps New Yorkers to model the clothing. Liv is an artist who can also dribble two balls at once, Yang Xiao Di is a Chinese juggling master who has performed with Big Apple Circus and the National Circus Project, and Jared Crawford is a bucket drummer, industrial percussionist, and composer.
The Puma x Rhuigi capsule will be available to purchase on Dec. 17 on Puma.com and in Puma stores. Check out images of the capsule below.
