Unknown’s SS23 Campaign Explores Cairo’s Sandy Streets
Written by SOURCE on April 28, 2023
Callum Vineer and Joe Granger’s London-based label Unknown is continuing to revolutionise the streetwear game with the launch of its Spring/Summer 2023 campaign.
Setting a new standard for premium goods, the seasonal visuals see the capital-residing imprint head to the exotic streets of Cairo to draw inspiration from its truck-style police cars. Set against a backdrop of graffiti-covered vehicles and brightly-coloured quad bikes, the offering brings forth a fresh set of graphics which can be found across bomber jackets, essential athletic uniforms, and monogram shirting.
Distressed Eagle hoodies and ‘90s-style shorts are seen around the city, while colour-blocked polos and distressed knitwear are brought to life with hybrid Arabic-style text. The brand’s tracksuits, which are adorned with Unknown’s signature Rhinestone embellishments, are given an overwashed finish and feature matching sets with triple crossed daggers.
The Unknown Spring/Summer 2023 collection is available to cop from April 30 via the brand’s online store.
