Pharrell Champions Women’s Rights With ‘Now Is Her Time’ Adidas Originals Campaign

Pharrell Williams has launched a new campaign with Adidas Originals that champions the women’s rights, collaborating with women across the spectrum of arts and activism. The new campaign was shot by Collier Schorr and highlights some of those involved in the campaign, including Reggie Yates, Syd, Patrisse Cullors, Nadya Okamoto, Iddris Sandu, Keala Naihe, Sana Azim, Tyra Mitchell, Isabela Rangel Grutman, Sara Cummings, Kadija Diawara, Sheena Cain, and Sophia Parker.

The “Now Is Her Time” campaign coincides with the release of a collection made up of unisex clothing and footwear for adults, juniors, kids, and infacts. The capsule is set to launch Aug. 31 at Adidas stores, Foot Locker, and other retailers both in store and online. The collection also features a number of new colorways for sneakers such as the Solar HU, NMD, BYW, and the Adilette. “Now Is Her Time” features women of different religions, sexualities, and identities, highlighting diversity. 

Watch the video for the campaign above.

Pharrell has been keeping himself incredibly busy as of late, working in both the worlds of fashion and music. He recently appeared on the Beyoncé-led The Lion King: The Gift project. He also announced last month that he would offer internships to all graduates of Harlem Charter School.