Drake’s Mattress Costs $395,000. Here’s Why.
Written by SOURCE on April 22, 2020
Drake‘s affinity for luxury was on full display in the most recent Architectural Digest cover story. The OVO rapper gave fans an inside look at his 50,000-square-foot mansion in his hometown of Toronto, showing off lavish amenities and features, such as the 20,000-piece Swarovski crystal chandelier, a full recording studio, an NBA regulation-sized indoor court, an indoor swimming pool, and an “awards room.” But one of the most notable pieces in Drake’s not-so-humble abode was his nearly $400,000 custom bed.
“The bedroom is where I come to decompress from the world at the end of the night and where I open my eyes to seize the day,” Drake told AD. “The bed lets you float …”
Dubbed “Grand Vividus,” the $395,000 bed was produced by Hästens—a fifth-generation, family-owned Swedish bed-maker with more than 350 locations worldwide. The company has become a favorite among celebrities and high-profile figures who are willing to shell out at least $15,000 for a highly coveted Hästens matress.
Linus Adolfsson, the co-founder of VRt Ventures and owner of Hästens Los Angeles, spoke to Complex about these ultra-luxe beds and explained why, in some cases, they can cost more than a house. Adolfsson said each Hästens mattress is intended to last between 50-100 years, and is made from natural material such as horse hair, wool, cotton, and flax. He also points to the height of Hästens’ mattress springs, which feature a higher number of coils for extra support and comfort.
“So, how many springs, how many turns, and the last thing is layers of horse hair,” Adolfsson said when asked what makes the mattresses so expensive. “The more horse hair allows for the bed to conform more, and allows for the bed to breathe more. That is the general things. If we look at the beds from $10,000 and up to $390,000, it’s a very big difference in the amount of materials in the beds.”
Hästens will also send a team to a customer’s house three to five times a year to flip and massage the mattress … at no cost.
Drake’s bed, dubbed Grand Vividus, was made in collaboration with interior/architectural designer Ferris Rafauli, who was also the creative mind behind Drake’s home.
“So the relationship was actually with his designer, with an amazing designer Ferris Rafauli. He was the one who has been using Hastens beds for all of his projects the last 10 plus years. He is known for all his luxury design. He was the one who, together with Hastens, created this specific masterpiece called the Grand Vividus.”
Adolfsson said the Grand Vividus weighs almost half a ton and took approximately 600 hours to make. Although it features the same natural material used in all Hästens designs, what makes the Grand Vividus so special is the way it was decorated. Adolfsson explained that the design was a nod to Hästens’ origins as a 18th century saddle-maker, as it features leather details in the straps and gold hardware “that kind of resembles the bits for what you have in the horse’s mouth.”
“This is the first time when a mattress truly became a design object,” he said. “What design means is functional art. So, seeing a mattress with just the most beautiful designed objects in the world, to truly be a masterpiece, is going to make this launch so crazy and so interesting … I believe that your mattress, which you share only with yourself, and you absolutely love, people you love the most in your life. To make that piece of furniture into something so beautiful change the whole perception of the bedroom.”
You can take a closer look at the Grand Vividus, which officially launches this week, in the images below. Adolfsson said there is a waiting list for the Grand Vividus with 10 beds currently on reserve at Hästens Los Angeles and Hästens on Madison Avenue. You can learn more about the design here.
