Alife Announces Closure of Lower East Side Store After 20 Years
Written by SOURCE on May 5, 2021
Alife is closing its flagship store in New York City.
In an extended statement shared to Instagram, Alife’s GM Treis Hill reflected on the decades-strong legacy of the location, thanking everyone “that helped make it magic” for so many years.
“There isn’t a person of influence in streetwear today that has not stepped foot in the shop,” Hill said. “It was more than just a retail store, it was a meeting ground for downtown’s youth, it played host to countless live concerts from Drake, Nas, John Mayer, King Krule. It raised a generation of creatives.”
See Hill’s full statement below:
This story is being updated.
