adidas Head to the ‘NZXT’ Destination with Groundbreaking ‘ZX22’ Shoe
Written by SOURCE on May 31, 2022
The ZX line has always looked to the horizon, setting its sights beyond the known, to the next innovation in technology. That evolution never stopped, and today, adidas Originals ups the levels once again with its new ZX 22 sneaker.
Designed with ‘Jet Boost’ technology, which aims to provide energised comfort and stability in response to your every move, the latest addition to the ZX family boasts comfort for your feet and all the high-tech details that keep your style sharp. Wrapped in 10 different colours and gradients—ranging from ‘Classic Grey’ and ‘Cloud White’ to more unique combinations such as ‘Mint’, ‘Solar Orange’ and more—the forward-thinking ZX 22 pulls together the label’s signature Boost midsole with a combined upper to create a unique and truly expressive design.
Additionally, as well as being designed to maximise comfort and style, the ZX 22 has been manufactured with the environment in mind, with 25% of the components used to make the uppers being made with a minimum of 50% recycled content.
The accompanying NZXT Frontier campaign is fronted with a stellar line-up of creators including Elz the Witch and Sidemen’s Tobi Brown (as seen in the shots above and below) plus man-of-the-moment Big Zuu, Grime Gran and your favourite producer’s favourite producer, S-X. Dressed head-to-toe in the brand’s latest gear, the visuals see the crew prep for a slightly unconventional summer getaway as they take a trip to space to visit the futuristic world of ZX – the NZXT destination.
You can cop the ZX 22 range now via adidas.co.uk/zx. Check out the shots from NZXT Frontier campaign below and head to adidas’ Instagram page to watch the video in full.
