AJ Tracey Reps West London Overseas In “Ladbroke Grove” Visuals
Written by SOURCE on May 9, 2019
Home is where the heart is for West London rapper AJ Tracey as he unveils visuals for the Conducta-produced riddim “Ladbroke Grove”, which is taken from his self-titled debut album.
No stranger to a destination visual (“Pasta”, Thiago Silva”) in recent years, at first glance, shooting in Marrakech would seem a touch out of place, but we’re informed it’s a nod to the concentrated Moroccan diaspora of West London. The UK garage stepper automatically lends itself to a visual with sunlight and vibrancy. Sampling “Wandering Romance”, a ballad by Jorja Smith, plying it with breakneck energy, AJ Tracey rides the beat with ease on the clear standout from his eponymous LP. On co-directing duties alongside Hamish Stephenson, AJ and pals explore the city and vibe with the locals.
Press play on “Ladbroke Grove” above.
