ASAP Rocky Teases AWGE and Mercedes-Benz Collaboration
Written by SOURCE on March 15, 2022
The AWGE team has something official on the way involving Mercedes-Benz.
Tuesday, ASAP Rocky made a somewhat rare appearance on Instagram to share a clip of a chromed out AWGE logo, as well as multiple images of pieces (including jackets) carrying both AWGE and Mercedes-Benz insignia.
“HISTORY IN DA MAKING,” Rocky said in the caption. “MERCEDES BENZ X AWGE DROPPING A$AP!!!” In a separate post shared shortly after, the official AWGE account confirmed the pairing will arrive “soon.” The official Mercedes-Benz IG account, meanwhile, jumped in the comments on Rocky’s initial post by way of a heart emoji.
The full extent of AWGE and Mercedes-Benz’s collaborative relationship remains to be seen. Rocky, however, is no stranger to the Germany luxury brand. The Testing artist’s AWGE team linked up with Mercedes back in 2019 for a trucker hat. In 2017, Rocky was featured in Mercedes’ “Get a Job” ad, seen below.
And just last month, the recent Morrissey collaborator was spotted with Rihanna at an Off-White show in Paris, notably wearing the Mercedes-Benz logo on both his leather pants and leather jacket. The late Off-White founder Virgil Abloh, of course, also worked with Mercedes.
Also in February, ASAP Rocky and PacSun launched a new collab collection from Eddie Bauer and ASAP Worldwide. As announced last July, Rocky is the lifestyle brand’s first-ever artistic director.
