Balenciaga Opens New Sloane Street Store in West London
Written by SOURCE on September 29, 2021
Balenciaga has provided an official look at its new concept store located on Sloane Street in West London.
Unveiling the debut of Raw — an architectural concept designed to both preserve and accentuate the site — the new 722 square meter retail space has been designed to spotlight the building’s functional elements including electrical wiring, support beams and air ducts.
The industrial aesthetic is continued throughout with broken concrete flooring, worn-leather seats, and corroded metal structures displaying digital video screens, LEDs, and Balenciaga items.
Check out the shots below and visit the store at 103-105 Sloane Street, London, SW1X 9QX.
