BEAMS Collaborates With New Era for Nordstrom’s New Concepts Series
Written by SOURCE on November 7, 2019
Nordstrom has teamed up with BEAMS for the seventh installment of its New Concepts series—offering a wide range of products from the cult Japanese brand.
Among the offerings for Concept 007: BEAMS, which launched Thursday, is an exclusive New Era collaboration on New York Yankees and Los Angeles Dodgers gear. The range consists of co-branded strapbacks, knitted beanies, and hoodies. The pieces will be available at Nordstrom’s online shop as well as select Nordstrom locations across the U.S.
Concept 007: BEAMS will also feature items from BEAMS mainline and sublines, as well as collaborations with Japanese artists and American brands like Brooks Brothers, New Balance, and Polo Ralph Lauren.
“As New Concepts evolves, each iteration has become decidedly different from the last,” Sam Lobban, Nordstrom VP Men’s Fashion, said in a press release. “BEAMS is both innovative and evergreen, embodying trends while remaining classic. The breadth of that offering is something American customers have not experienced in-store. Bringing BEAMS to life for Nordstrom while collaborating with quintessentially American brands distinguishes Concept 007: BEAMS from everything that’s come before.”
You can check out the Nordstrom x BEAMS x Dodgers x Yankees designs below. The exclusive collection will be available through Jan. 5 online, as well as Nordstrom Men’s Store NYC; Nordstrom Downtown Seattle; Nordstrom at the Grove in L.A.; Nordstrom Aventura Mall in Miami; Nordstrom South Coast Plaza in Costa Mesa, California; Nordstrom Michigan Avenue in Chicago; Nordstrom NorthPark Center in Dallas; and Nordstrom Pacific Centre in Vancouver, B.C.
