It can seem like artists today come out of nowhere. One day they’re working a 9-5 job in their hometown, and the next they’re getting tens of millions of streams per song and touring the world. Technology and connectivity has certainly accelerated the process, but when you dig deeper, you realize that almost every overnight success story is preceded by years of preparation.
Some artists prepare by sharpening their skills, some by learning the industry and getting a foot in the door, and others by building their audience. But every artist who makes it has one thing in common: when they get their big shot, they’re ready to take advantage of the moment.