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JAY-Z’s NFL partnership that will see him be the league’s “live music entertainment strategist” has certainly sparked a number of publicly-aired opinions both for and against the idea.

On the latter note Bryan Michael Cox, a Grammy-winning  songwriter and close friend/collaborator of Jermaine Durpi, is alleging that Jay-Z personally phoned Dupri less than a year ago to advise him to turn down a similar deal to the one that Jay just signed. Though Cox didn’t specifically name it, the deal would apparently be the NFL’s bid to get Dupri to help put together free shows in Atlanta in the lead-up to this past February’s Super Bowl 53.

“I’m not saying that it can’t turn into some good shit,” Cox said. “We’re also talking about a guy who single-handedly picked up the phone and called Jermaine to tell him not to do it…. When we all had that meeting with the NFL, all that shit was part of the same shit.

“I’m not gonna condemn it and be like, “That shit’s wack,” Cox continued. “For me, I want to look at it intelligently because I know a lot of what was happening before and how we were engaged last year as a community…. At the end of the day, [Dupri] took a beating for doing the same shit. And I guarantee you they didn’t pay him as much as they’re about to pay [JAY].”

It is certainly worth noting that Dupri himself is yet to corroborate Cox’s claim. In either event, you can watch the relevant conversation around the 14:35 mark below:



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