Burger King Apologizes for ‘Insensitive’ Chopsticks Ad
Written by SOURCE on April 10, 2019
Burger King has apologized after receiving backlash for an advertisement that was released by its franchise in New Zealand, CNN reports.
The ad in question features people using chopsticks to eat Burger King’s “Vietnamese Sweet Chilli Tendercrisp Burger.”
“Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chilli Tendercrisp,” they wrote in the caption of the advertisement.
.@BurgerKing has apologized for its @instagram video about people eating a burger with chopsticks, saying the ad was “insensitive and does not reflect our brand values regarding diversity and inclusion.” pic.twitter.com/pUEFJivlZc
— Yicai Global 第一财经 (@yicaichina) April 9, 2019
“The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion,” a Burger King spokeswoman said in a statement to CNN.
Though it was deleted from their social media accounts, the fast-food chain’s “Vietnamese Sweet Chilli Tendercrisp Burger” still appears on the company’s website. “Creamy mayo, crispy lettuce, juicy tomato slices, white onion and a crunchy panko crumbed Tendercrisp Chicken Patty, drowning in mouth-watering sweet chilli sauce,” the fast-food company wrote about the burger. “Your taste buds won’t ever want to go home.”
Burger King’s recent ad reminded many of a series of promtional videos from Dolce & Gabbana that also featured chopsticks. Dolce & Gabbana and Stefano Gabbana later claimed that the racist clips were posted after their accounts were hacked. “We are very sorry for any distress caused by these unauthorized posts,” they wrote in a statement.
Dolce and Gabbana in 2018: makes racist ad with chopsticks
Burger King in 2019: makes racist ad with BIGGER chopsticks pic.twitter.com/fnFOGSYL3u
— Philip Chan (@the_philip_chan) April 9, 2019
