Canada Goose Is Stepping Into Footwear for the First Time
Written by SOURCE on September 28, 2021
As if dominating outwear wasn’t enough, Canada Goose, purveyors of fur-trimmed puffer coats, has announced it’ll also be trying on footwear.
The brand, which has its global HQ in Toronto, will begin rolling out a lineup of boots and hikers as early as November, just in time for slush and snow season. In 2018, Canada Goose added Canadian footwear label Baffin to its portfolio, so the expansion from down-filled coats into the world of shoes isn’t entirely out of left field.
“We started with the best outerwear and warmest jackets in the world and expanded out from there into other categories, like light-weight down jackets, knitwear and other apparel,” Canada Goose CEO Dani Reiss told Forbes. “With footwear, we are following the same playbook of starting small, taking our time to design the absolutely best product and launching the product in a thoughtful way.”
Like its signature coats that regularly fetch over $1,000, Canada Goose boots aren’t going to come cheap.
To start, there will be two pairs: a high-top boot called the Snow Mantra boot, which will retail for $1,295, and a hiker boot called Journey for $70. Both pairs in the initial launch are unisex, and are made from waterproof materials. They have that to-be-expected Canada Goose look, with technical rubber bottoms and premium materials that make them look like they’d be a good choice for hiking some rugged pass during a winter squall, or just as easily (and likely) be worn to grab beers at your neighbourhood brewery.
You can cop a pair at the brand’s website when they launch, and also at any of its retailers, including Nordstrom. And don’t sleep on it too hard, because if the cult following around its coat is any indication, these boots may go fast.
