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adidas-yeezy-750-boost

The NBA tunnel has been turned into a runway for players in recent years—more so than even before. Not only are superstars making sure they play well each night on the court, they are arriving to the arena looking good too. Of course, that means that the rare and limited pairs of sneakers aren’t just being laced up on the hardwood […]

Some used to laugh at the idea of a rapper being the biggest name in sneakers. They could never outsell NBA superstars or gain the respect of footwear industry stalwarts. Then came Kanye West. It all started in 2009 with the release of his Nike Air Yeezy I, then came a Louis Vuitton collection, the […]

NBA All-Star Weekend brings out the best basketball has to offer. As the league’s top talent converges on Charlotte, North Carolina this year, new stars will emerge and current heroes will further cement their legacies once the final horn goes off on Sunday night. The players and action on the court are supposed to capture most of […]