adidas
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Since launching in 2015, Kanye West’s Adidas Yeezy line has followed a general launch formula. New models are typically introduced in grey and/or white-based make-ups, quickly followed by sleek black colorways. That once again appears to be the case with the newest addition to the lineup, the Yeezy 450. Yeezy Mafia reports that a “Dark […]
Like many creatives, 424 founder Guillermo Andrade has continued to draw inspiration from the city that raised him. And his brand’s latest campaign video is no exception. Earlier this week, 424 released its collaborative capsule with Adidas and Arsenal F.C., offering a range of performance designs including training jerseys, hoodies, panchos, duffle bags, and a new take on the Adidas Ultra Boost. But rather […]
When adidas first dropped the Forum as a Basketball shoe way back in ’84, its unique styling and innovative detailing quickly led to it becoming a cult classic, both on and off the court. Fast forward to today and the iconic silhouette is back once again, and well on its way to becoming a modern […]
Kanye West is the richest Black man in U.S. history, according to new reports by People and Bloomberg. West’s net worth is estimated at $6.6 billion, in large part due to his Yeezy sneaker business, which Bloomberg places between $3.2 billion and $4.7 billion after reviewing private documents. Bloomberg also reports that West’s upcoming Gap collab could […]
Kanye West has reportedly been laser-focused on his upcoming Gap collection recently, and the value estimate for the team-up makes it abundantly clear why. Bloomberg reports that the collaboration between Yeezy and Gap, which is expected to arrive in stores later this year, could be valued as high as $970 million. Yeezy is currently valued at […]
The reign of the Nike Dunk continues. Four colorways drop this week along with the wider launch of Carpet Company’s Nike SB Dunk High collab. Releases begin on Tuesday with the arrival of the “All-Star” Dunk High and Nike’s “Popcorn” pack. On Wednesday, the second two colorways of the Dunk make their way to select retailers. Those […]
Now that Feburary is coming to a close, and spring weather is on the horizon, it’s time to put together some fits for the warmer days ahead. Luckily, plenty of brands have delivered some great releases this week. For those who are still staying indoors, Off-White has just released a neat little alarm clock with Braun that […]
Beyoncé is providing some much-needed assistance to her fellow Texans. On Thursday, the singer’s BeyGood foundation announced it had teamed up with Adidas and Bread of Life, Inc. to help those affected by the deadly winter storm. The collaborative effort seeks to give up to $1,000 to individuals who have experienced financial hardships due to the disaster that has left […]
If anyone can outshine Beyoncé, it’s her daughter Blue Ivy Carter. On Wednesday, the 9-year-old scion made a surprise appearance in the latest promo for Icy Park, the upcoming collaborative line between Adidas and Beyoncé’s Ivy Park imprint. The campaign video features a handful of boldface names—including Gucci Mane and Hailey Baldwin—modeling head-turning pieces from the wintry collection. However, it’s Blue […]
When Jamal Burger, Christian Epistola, and Mac Madrigal were growing up in and around downtown Toronto, sneakers meant a lot. For Madrigal they were what his older brother wore, and whatever his older brother wore, he thought must be dope. For Epistola they were a status symbol, a way to establish an identity among kids […]
