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Beyoncé took to IG (and YouTube) to share a video promoting her upcoming Ivy Park x Adidas collection. Watch it below or up top. The collection will be arriving on Saturday, January 18. Beyoncé also shared two other photos from the collection. “This new line is fun and lends itself to creativity, the ultimate power,” Beyoncé said in […]

With a social media following of about 200 million and billionaire status according to Forbes, 22-year old Kylie Jenner is one of the most powerful and influential people in product endorsement. In an effort to solidify its roster of celebrities, Adidas brought Jenner on board as an ambassador, the two sides making their pact official […]

A two-hour Rap Radar interview with Drake was released on Christmas and the chat between the rapper, Elliott Wilson, and Brian “B.Dot” Miller was filled with interesting gems, including: his ongoing feuds with Pusha-T and Kanye West, getting booed at Tyler, the Creator’s Camp Flog Gnaw, which projects from his catalog he considers classics, and much more. Watch […]

Right before 2019 comes a close, there’s one more batch of sneakers hitting retailers this week. The highlight is the various Nike signature models that will be laced up on Christmas Day by superstars like LeBron James and Giannis Antetokounmpo. Breaking from the usual trend, these releases will not be inspired by the holiday season. Other notable […]

New sneakers are dropping almost daily at this point. With all of the options hitting the market from week to week, it is inevitable that some pairs won’t be selling out on release day. These pairs eventually make their way to the sale section, but that doesn’t mean they aren’t worth being added to your […]

Have a sneaker lover you need to do some last minute shopping for this week? Tons of big releases are happening including the latest from Virgil Abloh and Nike, an exotic take on the Air Jordan III, and a plethora of Yeezys.  The drops start on Wednesday with the Sneakernstuff x Air Jordan I Mid and “Carbon […]

Longtime Adidas exec Jon Wexler reportedly has a new position with the brand: General Manager of Yeezy. While some readers may know Wexler solely from his Instagram-famous #wexflex sneaker posts or have heard some surface level talk about his relationship with Kanye West, the near-20-year sneaker vet’s résumé goes much deeper than that. Get familiar with […]

A classic returning for the holiday season, the latest collaboration from Virgil Abloh, and a trio of Adidas Yeezy models highlight this week of sneaker releases. Drops start early this week with The Hundreds releasing its Puma Clyde collab on Monday morning. Nike follows up with a colorful pair of its own on Tuesday, bringing back […]

The relationship between the high fashion and sneaker industries has always been complicated at best. Sneakers, for the longest time, were viewed as too low brow by those who labeled themselves as fashion connoisseurs. And sneaker nerds could care less about buying a shoe that’s an $800 knockoff of a Nike Air Force 1 or […]

Sneakerheads go-to care brand – Crep Protect – has linked up with adidas to deliver a line-up of collaborative sneaker care products and services at their new Oxford Street store. Renowned worldwide as the industry’s leading name for sneaker protection and cleaning products, Crep Protect has continually expanded its portfolio to cover a full range of products and […]