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The Ben Affleck-directed Air, now in theaters, reveals the behind-the-scenes of the industry-shifting sneaker deal between Nike and then-rookie Michael Jordan, which created what we today know as the Jordan Brand. The creation of the Air Jordan became a first-of-its-kind revolutionary collaboration that shifted the way athletes and sports companies did business forever. While the basketball giant is […]

Jordan Brand bringing back a fan-favorite colorway from the 2000s and Aimé Leon Dore dropping off some more pairs of 550s to add to the weekly rotation highlight this week’s release calendar. Other major drops include Nike SB’s nod to classic JanSport backpacks, New Balance’s massive drop for Grey Day, Palace’s ‘90s-inspired takes on the 991, […]

Jordan Brand is said to be releasing new styles of the Air Jordan 12 in 2023 but it also looks like an original colorway of the silhouette is coming back. According to leaker @zSneakerheadz on Instagram, the “Cherry” Air Jordan 12 is possibly returning to retail this holiday season. Given its far out launch date, there […]

J Balvin and Jordan Brand will reportedly continue their collaborative Air Jordan releases in 2023. According to leakers @zSneakerheadz and @Brandon1an on Instagram, next up between the partners is a new Air Jordan 3 collab arriving this fall.  At the time of writing, an early look at the purported J Balvin x Air Jordan 3 has […]

Last month’s restock of the Air Jordan 1 “Lost and Found” on Nike’s SNKRS app did not go according to plan. After Nike teased the shoe’s return a week in advance, the April 20 restock was marred by checkout issues that made the sneaker feel even more unattainable than expected. At a media event at […]

Whether you are in search of the perfect sneakers to add a pop of color to your next outfit or the ideal pair to add to your everyday rotation, this week has some worthy choices to consider. Vibrant options include a six-pack of Adidas Sambas from Pharrell’s Humanrace and the first sneaker collab from New York City […]

Thanks to his infectious energy and cosigns from Kanye West and T.I., Travis Scott had a name for himself when he released his debut mixtape Owl Pharaoh back in 2013. While some were quicker to jump on the bandwagon than others, Scott seemed to consistently win more people over from project to project as he […]

Fans will have another opportunity to buy one of the most popular Air Jordan releases of 2022, with last year’s “Chicago” Air Jordan 1 High restocking soon. Sources have confirmed to Complex that the “Chicago” Air Jordan 1 High is restocking next week via the Nike SNKRS app. Just moments ago, Jordan Brand teased the re-release on SNKRS with a […]

Looking for a new pair of sneakers for the spring rotation? Plenty of veterans in the sneaker collaboration space are dropping off their latest creations this week.  Bape has linked back up with Adidas for a celebratory take on the Campus 80s, Jeff Staple has designed two pairs of the Puma Suede, Stüssy offers a […]

With all eyes on the NCAA Tournament, Jordan Brand has tapped one of its recent signees to debut an all-new Jordan sneaker.  During today’s Sweet 16 matchup between the UCLA Bruins and the top-seeded South Carolina Gamecocks, UCLA guard Kiki Rice did the honors of giving the Air Jordan 38 it’s first run on the court. […]