FRESHEST 103.5

MOST IMPORTANT STATION ON THE NET

Current track

Title

Artist

Background

air-jordan-33

Rappers are the new athletes in the sneaker world when it comes to moving product. Names like LeBron James and Zion Williamson can still turn heads, but the paradigm has clearly shifted in the marketplace. Success from names like Kanye West and Pharrell are obvious examples, but there arguably isn’t a bigger draw in sneakers […]

With all the sneakers dropping from week to week, it is almost impossible to stay up to date on every single pair that hits the shelves. Inevitably, some great sneakers end up getting discounted, but that does not mean that they aren’t worthy of your hard-earned money. With Easter Sunday just a week away, what better […]

With the vast amount of sneakers dropping from week to week, there are some great pairs that are destined to not get the attention they might deserve. Inevitably, they end up in the sale section, but that does not mean that they aren’t worthy of being your latest pickup. Every other release seems to require quick reflexes […]

Jordan Brand telling you not to resell its sneakers, Adidas restocking one of the most popular Yeezy colorways to date, and Diamond Supply Co. releasing the sequel to its iconic Nike SB collaboration highlight this week’s lineup of sneaker releases.  Drops start on Wednesday when Jordan Brand drops the playful “Not For Resale” Air Jordan I. Releases continue on Thursday […]