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Air Max Day: Inside the Subculture of Sneaker Collectors

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March 26, 2021

It all started with an innocent holiday greeting on Dec. 25, 2006, when Chris “Cris One” Brodit posted on messageboard NikeTalk to his Internet friends who had an affinity for the same style of footwear, “Hey, Merry Christmas, Air Max Fam.” From there, the name stuck and Brodit created what was dubbed the AM FAM, […]