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Conor McGregor and Roots of Fight have announced a new clothing collection that consists of T-shirts, hoodies, and athleisure wear.  The capsule collection comes ahead of McGregor’s highly-anticipated return to the Octagon. Ranging from $48 to $85, the merch will be available exclusively through rootsoffight.com. Roots of Fight pays tribute to some of the most iconic […]

Toronto hip-hop trio Prime Boys have dropped a new merchandise line that’s been a long time coming.  The crew from Toronto’s Esplanade area—comprised of Jimmy Prime, Jay Whiss, and Donnie—first unveiled an early iteration of the collection a couple years ago via a pop-up-shop truck that traveled around the city, selling a limited run of the threads. Now, the merch […]

 The spirit of Summer is on the horizon as SNS kicks the doors open on their new Psychedelic Pack.  Sneakersnstuff are preparing for the warmer months with a 60s-inspired collection of brightly coloured hoodies and tees straight out of the Summer of Love. Following on nicely from their exclusive collaboration with The North Face at […]

Farah celebrates a century of style as they link up with YMC for an exploration of culture.  A meeting of two of the UK’s most significant menswear labels, Farah x You Must Create explores Farah’s 100th anniversary; pinpointing significant moments in style, music, and art. Sharing in their subcultural allegiances, namely Farah’s associations with the […]

Stone Island kicks off their Spring/Summer 2020 camouflage lineup with the introduction of Camo Dévoré. With Spring/Summer 2020 in full swing, technical sportswear experts Stone Island announced three new iterations of their striking camouflage prints. With a core palette of blue, green, and red, each of the three takes offers a unique visual flair and […]

Full speed ahead…Represent kicks Spring/Summer 2020 up a gear as they set up to launch Rockfield Drop 2.  Fans have been hot of the heels of Represent’s seasonal drops, with restocks flying off digital shelves just as quickly as they’re released. Their desire for new product is about to be answered, as Team Rep prepares […]

SEVENSTORE and Gramm continue their unification of Liverpool and Manchester with the exclusive launch of Gramm Studio.  When it comes to nurturing relationships with budding streetwear brand’s, there aren’t many that can proclaim as loudly as SEVENSTORE. Back in July of 2019, their developing relationship with Manchester’s rising stars of streetwear Gramm reached new heights […]

Sampaix once again rises to the surface with a refined edge, setting the standard for essential apparel pieces.  If you’ve kept a keen eye on the underground rising stars of the streetwear scene, you’d certainly be familiar with the name Sampaix. The brainchild of Jared Knight; Sampaix found life  Paris’ 10th Arrondissement on Rue Lucien […]

Wood Wood’s timeless Scandinavian style receives a statement graphic refit courtesy of Katharine Hamnett.  Straight-forward aesthetics with a timeless approach to design comes to mind when considering Wood Wood’s positioning, and serve as the foundations for common ground between themselves and British designer Katharine Hamnett. Focusing on Wood Wood’s origins as a point on inspiration, […]

 Marking the start of the decade with a strong stride, Billionaire Boys Club EU announces themselves as a standalone brand. From inception, Pharrell Williams’ BBC/ICE CREAM brand has maintained a strong presence across Europe; with deep roots extending through music, fashion, design, and culture. Instantly recognisable by its signature camouflages and iconic astronaut motif, the […]