beats-by-dre
LeBron James’ eldest son Bronny, a senior at California high school basketball powerhouse Sierra Canyon, has inked a deal with Beats By Dre. Beats announced the partnership on Monday with an ad titled “The Legacy Continues,” which features LeBron and Bronny playing basketball and wearing two of the company’s signature wireless headphones, Beats Fit Pro and Beats Studio […]
The Game is opening up about the fact that he’s never gotten a Dr. Dre beat. Even though Dre is credited as an executive producer on Game’s debut studio album The Documentary, the rapper said on Uproxx’s Fresh Pair (at the 21:40 mark above) that the involvement of the Aftermath Entertainment founder was limited to oversight. “He definitely oversaw the […]
Building on its collaborative releases with Paria Farzaneh, Kerwin Frost and Stüssy earlier this year, Beats has now teamed up with Amsterdam-based Daily Paper for a pair of Studio Buds inspired by New York’s ’80s and ’90s hip-hop and graffiti scene. The noise-cancelling wireless buds come rendered in white, along with a graffiti-inspired iteration of the Daily Paper shield logo. Similarly, a white […]
Lil Baby is getting a head-start on his summer takeover. On Saturday night, the ATL rapper appeared in a new Beats by Dre commercial alongside Memphis Grizzlies Ja Morant. The 90-second spot was soundtracked by Lil Baby’s “Dark Mode” record, in which he reflects on his status in the game, keeping his eye on the ball, and looking out for […]
Kerwin Frost and Beats by Dre have officially teamed up for a new collaboration. Fresh off joining forces for a special-edition pair of “Furry” Beats Pro, Kerwin and Beats by Dre have announced the “Cosmophones,” a space-inspired version of the Beats Studio3 Wireless headphones. In tandem with the launch, Kerwin gave fans a glimpse of his world with a campaign video […]
For their second collaboration of 2021, Fragment Design and Beats have partnered for the creation of a limited edition take on the former’s Flex headphones model. “The design inspiration is a continuation of our last collaboration, as I still believe nothing is as sophisticated and refined as the black-on-black colorway,” Fragment founder and artist Hiroshi […]
YZY SZN is in full swing. During Game 6 of the NBA finals, Beats by Dre premiered a commercial starring American sprinter Sha’Carri Richardson that featured a new track from Kanye West titled “No Child Left Behind.” But that wasn’t all. Also in the clip, Kanye revealed that his DONDA album will drop later this week on Friday, July […]
Major corporations often turn to rap music when they want to get their products in front of the right crowd or when they want to earn some cool points with the masses. But more often than not, these attempts end up failing on an epic scale. Over the years, we’ve seen ads that incorporate corny […]
A 2020 Beats by Dre commercial featuring Flo Milli is receiving renewed attention this week. The ad was first unveiled as part of a headphones campaign launched by the Apple-owned Beats back in November. The campaign, also featuring ads centered on Cordae and Naomi Osaka, was put together in promotion of the new Beats Flex headphones, […]
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