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Coca-Cola has released a new ad, soundtracked by Tyler, the Creator. “I provided Coca-Cola with all the sounds for this =),” the Flower Boy artist tweeted on Sunday. In the video, we see a number of people pop open a bottle of Coca-Cola, and begin dancing relentlessly after taking their first sip. People are shown dancing in […]

A 2020 Beats by Dre commercial featuring Flo Milli is receiving renewed attention this week. The ad was first unveiled as part of a headphones campaign launched by the Apple-owned Beats back in November. The campaign, also featuring ads centered on Cordae and Naomi Osaka, was put together in promotion of the new Beats Flex headphones, […]

When Mannie Fresh and Scott Storch participated in a beat battle on Instagram, thousands tuned in to see who would come out on top. While Storch was ultimately crowned the champion, many highlighted how Mannie didn’t play some of his best songs. In an interview on the Breakfast Club, Mannie explained that the rules of battle […]

Like many other artists and producers, Russ is using this time of social distancing to boost his creative productivity. The 27-year-old rapper has taken to social media in recent days to share some of his own beats. But there’s one particular clip that has been met with a good amount of roasting. “This is a soul sample, keyboard […]

6ix9ine and Nicki Minaj‘s “FEFE” was an unexpected collaboration that turned out to be a massive success, securing the rappers a top 5 entry on the Hot 100 as well as a triple platinum certification. And to think, the beat was originally intended for someone else—someone who could’ve possibly made it an even bigger hit. During a recent […]

Los Angeles-based producer and DJ Ras G has died. The cause of his death is unknown. He was 39 years old.   Born Gregory Shorter Jr., Ras G gained notoriety for almost serving as an extension of the legendary Sun Ra with his genre-blending, intergalatic, spacey sound. He worked with his contemporaries within the L.A. Beat scene, […]

Your choice of headphones experience is arguably more crucial than ever, what with the large amount of time so many of us spend and/or waste nowadays on daily commutes and engaged in any other activity in which literally covering our ears is the best option for sanity. As rumored, Apple will soon be making a […]

Offset has dropped off his highly anticipated debut studio album Father of 4.  The album, which boasts features from J. Cole, Travis Scott, Cardi B, and others, is the latest offering of solo albums from Migos. Quavo released his Quavo Huncho album back in October and Takeoff‘s The Last Rocket dropped in November.  Despite previously saying that the album was only produced by Metro […]

A super-producer group that consisted of No I.D. and Kanye West? It reportedly almost happened. As part of the monthlong Red Bull Music Festival in Chicago,  No I.D. sat down with music journalist Andrew Barber to discuss the highlights of his prolific career. The hitmaker dropped plenty of gems during the interview; however, the most interesting involved […]