branding
The mountain range-mimicking chocolate bar Toblerone will no longer be allowed to claim its “Swiss-made” status due to a change of location in production. Previously situated in Bern, parent company Mondelez International will move a portion of its production in Q3 of 2023 to the Slovakian capital of Bratislava. According to CNN, the triangle-shaped breakable delight will officially lose its well-known Matterhorn […]
The NFL is catching heat over its modified logo for National Hispanic Heritage Month—an annual celebration of Hispanic culture, history, and achievements. The special edition graphic was unveiled Thursday as part of the league’s “Por La Cultura” campaign. The logo features the NFL’s iconic shield with a scribbled yellow tilde over the N. “This shield integrates an unmistakable Latin flavor […]
The Russian fast food chain that was up until very recently McDonald’s has unveiled its new logo as it prepares to open some of its re-branded restaurants on Sunday. As reported by Reuters, the rebranded chain, which has yet to announce its name, is set to open its first 15 restaurants in the Moscow area on Sunday, followed […]
The Bardi Gang may be no more. Cardi B is currently considering rebranding her dedicated fanbase, as she hit up Twitter on Sunday night to get their perspective on the matter. In a voice note, the “Up” rapper admits she has a new name in mind for her disciples: “Slutties.” “Hey Bardi Gang,” Cardi said in […]
Variety reports prosecutors are requesting a reduced sentence for Smallville actress Allison Mack following her “substantial assistance” in helping convict Nvixm leader Keith Raniere. Mack reportedly provided an audio tape where Raniere discusses branding members, or “slaves,” of the sex cult with his initials, a practice he previously denied being associated with. “Although Mack could have provided even more substantial assistance […]
Chinatown Market has not abandoned its plan to change its brand name. Nearly two months ago, the Los Angeles-based imprint announced it would ditch its original name in wake of the targeted attacks against Asian American and Pacific Islander communities. CTM acknowledged the growing calls for the change, and admitted it should’ve made the move much sooner. […]
On Tuesday Steve Stoute, who now counts brand consulting for the New York Knicks as one of his responsibilities, appeared on ESPN’s First Take to discuss trying to make that franchise relevant again. This, of course, is a challenge that many a-player-and-front-office-person has failed to do in recent years. During this appearance, Stoute said that he […]
More details about the PlayStation 5 have arrived. On Monday, during CES 2020, Sony unveiled the brand new logo for their upcoming video game console and it looks extremely familiar. Fans took to social media to point said familiarity out and roast the logo. The funniest part of the PS5 logo being identical to the PS4 logo […]
Technical, performance wear has a new face. Heralding from the streets of Manchester is 7L is the outerwear brand ready to shake up the industry with a cutting-edge aesthetic. For those looking to tackle the world head-on, whether it be the urban explorers of urban cityscapes or natures steeped hills, technical performance wear is an […]
Despite already having a No. 1 Billboard Hot 100 single, Lil Nas X is considering changing his performing moniker. After attracting attention for his name, the 20-year-old “Old Town Road” rapper tweeted, “Nas is a legend and I never meant any disrespect by my stage name.” To avoid confusion over his name, he added, “I actually […]
