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Young Thug, mere months removed from accurately asserting that he’s never bricked an outfit in his entire life, has given fans something truly special to be thankful for this holiday season. On Dec. 25, Thugger alerted the world to the launch of the online shop for his long-teased SPIDER brand. At the time of this […]

Following the release of their eponymous apparel line, EJDER returns to form in collaboration with 3.PARADIS.  Off the strength of their final quarter of 2019, it looks like EJDER is preparing their fanbase for some strong footing to kick off the next decade. With four years of global streetwear excellence at their back, their debut […]

Step into the deep end and face your fears with Mar Azul as they rise the streetwear ranks.  There is no denying that pop-cultural media has portrayed one of nature’s greatest predators as a villain, from the iconic Jaws franchise to the comically forgettable The Meg, Great White Sharks have been a constant icon of […]

Dreamville has come through with new merch to celebrate Revenge of the Dreamers III  being nominated for Best Rap Album and Best Rap Performance for “Middle Child” and “Down Bad” at the Grammys. nah dead ass, down bad was my lil baby.. I happy for everyone involved, I’m celebrating all day..we snapped this year — (J.I.D) (@JIDsv) […]

Club Fantasy’s endless euphoria continues to keep the energy alive as they tap a hand-selected pool of typeface developers for Collection 2.  Former Donda art director Joe Perez has been heralded as one of the most exciting creative leads of this generation, delivering some of the wildest album artwork, tour merchandise, and apparel lines the […]

Represent are turning the energy levels up to the max as they link up with Machine Gun Kelly for an exclusive capsule collection.  Fans that have been following George & Mike Heaton’s journey with Represent since the start will be familiar with the boys now 5-year friendship with Machine Gun Kelly, with the star sporting […]

Browns continues their Concious direction with the launch of an exclusive capsule collection from Priya Ahluwalia’s Ahluwalia Studio.  Earlier this year Browns made their stance on sustainability very clear, launching Conscious to better direct consumers towards brands, designers, and initiatives that are putting the right foot forward towards a more sustainable fashion industry. Part of […]

Technical, performance wear has a new face. Heralding from the streets of Manchester is 7L is the outerwear brand ready to shake up the industry with a cutting-edge aesthetic.  For those looking to tackle the world head-on, whether it be the urban explorers of urban cityscapes or natures steeped hills, technical performance wear is an […]

High octane and true-to-brand, Moose Knuckles rounded off their trifecta of Seven Deadly Sins parties with a blowout performance from Lil Kim in New York. If Moose has taught us anything in the past year, it’s that the premium outerwear and luxury lifestyle brand certainly knows how to throw a successful party. Following the release […]

Effortless styling meets meticulous mechanical detailing for 51PERECENT’s Fall/Winter 2019 ‘The Spiral Society’ collection.  Attention to detail is a core element of the fashion industries top tier brands, with technical detailing and utilitarian inspired design offering an aesthetic as refined as the inner workings of societies mechanical marvels. This intense focus is especially apparent at […]