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London-based conscious denim label non has expanded its range with the launch of a new capsule for Spring/Summer 2023. Harnessing the natural bleaching capabilities of ozone gas, the capsule is realised in a unique colourway through reduced water, enzyme and energy usage. Designed with a minimalist aesthetic with a focus on relaxed and oversized fits, […]

Vintage Stan Ray denim is getting the Brigade treatment later this week. On Friday, a new capsule collection from Brigade and Stan Ray will be released, with sales being rolled out on a first-come, first-served basis. Of particular note in the collection is the revival of vintage denim pieces from the Texas-based Stan Ray label […]

Snippets of Future’s appearance in the music video for the “Bullseye” remix by Real Boston Richey have already captivated streetwear fashion grams largely because of his fit. Fans are obsessed specifically with a pair of buttery calfskin white shorts from Paris Laundry.   This weekend, those shorts, along with other offerings were on display at […]

Blue Loose Jeans | $30 Step away from sweatpants, my friend. Comfortable as they may be, you don’t want to go too long without remembering what real pants (you know, with actual buttons) are like. Come back to feeling put together with these jeans. Finish things off with a gray hoodie, white sneakers, and a […]

Yes, fall is here, and while earth tones may be the traditional go-to for the season, we suggest being a bit bolder with some of your style decisions this year. Where, you ask, can you snag some innovative inspo? Well, look no further than TikTok star Kane Caples, who recently showed us how to pair […]

G-Star RAW and Snoop Dogg have teamed up for a new campaign for the brand’s “Hardcore Denim” collection. Set to a custom-made version of Snoop’s From Tha Streets 2 Tha Suites soundtrack cut “Say it Witcha Booty,” the campaign video showcases the rapper’s humor and style as he descends on an appropriately shaped island surrounded by […]

Tyler, the Creator and Converse have shared a new video in which the importance of avoiding the wearing of denim hats takes center stage. “Tyler, the Creator made a film for Converse,” a brand rep said when launching the ad on Wednesday. “We had no idea what to expect.” The short sees members of the […]

The Walker Wear RAW series, a collaborative campaign launching during Black History Month, aims to promote denim sustainability in a number of ways ranging from visual content to meaningful discussions. “We want people to be more environmental,” April Walker, creative architect and founder, said in a press release. “A washed and pre distressed jean requires […]

Denim is the wardrobe essential that will never let you down. It’s versatile enough to be worn casually with a T-shirt or a button down shirt, jeans are probably the most worn items in your closet. And with time, they begin to take your shape and form, making them your favorite go-to.  Luckily for you, a […]

Weekday reigns in the decade ahead by taking a trip down nostalgia lane with their Spring/Summer 2020 collection.  Framed as a throwback to simpler times, Weekday’s Spring/Summer 2020 collection looks to the carefree expression brought on by the internet and social media explosion as the turn of the millennium. For “DENIM LIKE ITS 1999”, Weekday […]