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The wait is over. In the wee hours of the morning (3 a.m. ET to be exact), Kanye West decided to celebrate his 44th birthday by finally giving his fans the chance to cop from his highly-anticipated Yeezy Gap line. The surprise drop comes almost one year to the date that the project was announced back […]

Following its latest venture with BMX superstar Ryan Taylor, German sports retailer PUMA has enlisted Argentinian-Spanish artist Felipe Pantone for an eye-catching footwear and apparel collection. The collection features Pantone’s striking graphic designs on PUMA’s classic silhouettes and trasnforming them  into statement pieces. T-shirts, shorts, jackets and trousers have been dowsed in semi-translucent fabrics, gridded textures, and knitted […]

Los Angeles clothing imprint Holiday’s latest collection celebrates the spirit of being released back into the world, with a nature-inspired drop and Hawaii lookbook. The brainchild of Nick Holiday — one of the designers responsible for Brockhampton’s unique looks and merch —  Holiday’s latest collection features ‘Earth Wear’, with clothing influenced by earth’s natural surroundings and […]

Patta and Sebago have joined forces to create a capsule showcasing their mutual goals for the SS21 collection. The partnership is the latest in a growing list of collaborations after link ups with C.P. Company and Kappa, with this range featuring the Portland-based brand’s Ranger Boot and the Sebago Sailing Jacket that stay true to the label’s roots.  The Trans-Atlantic […]

Despite his disadvantaged upbringing, James Whitner never suffered from a lack of confidence, which came in quite handy when he set out to open his first sneaker boutique now known as Social Status. The Pittsburgh native opened up about his streetwear journey in the latest episode of the Claima Stories podcast hosted by former Nike marketer Bimma Williams. Whitner recalled his dreams […]

Inspired by his practice of poetry, painting, illustration, photography and cycling, Copenhagen-based brand Norse Projects has partnered with LA painter/artist Geoff McFetridge for their latest capsule collection. The project sees McFetridge acting as creative lead and includes a slew of elevated essentials—workwear-inspired outerwear and trousers—as well as striking graphic pieces, such as T-shirts, caps and tote bags. Running […]

Rising East London imprint JEHUCAL will be dropping their all-new ‘Sink or Swim’ capsule collection; a range that introduces a slew of street-ready clothing an apparel alongside all-new pieces inspired by fishing and camping. With JEHUCAL having spent 2021 focused on dropping off their classic tracksuits, this capsule was created to break up the flow of things and […]

On June 26, 2020, Kanye West went on one of his now-infamous tweeting sprees. But this one, unlike some others, seemed to have a clear purpose. West was celebrating the #WestDayEver. He dropped a new single, unveiled a new website, and even released new Adidas Yeezys. But the #WestDayEver also marked the first day that […]

London-based record label Black Butter Records have linked up with Billionaire Boys Club EU to create a varsity jacket celebrating the imprint’s tenth anniversary.  The BBC EU team offer up a clean jacket complete with co-branding and fitting collegiate-styled detailing to toast to Black Butter’s ten year stint as a label championing both British and US […]

Although most of us will never be able to afford iced out chains, bracelets, or grills, we can always appreciate the artistry that goes into jewelry. It isn’t easy to create these pieces in the first place. So it was crazy to see that last month plenty of rappers unveiled pieces that weren’t just run-of-the-mill iced […]