dfp-sneakers-adidas
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Jeremy Scott, the fashion designer and longtime Adidas collaborator known for his bold and wacky footwear designs, will release a new set of products with Adidas later this year, a source tells Complex. The shoes will include money-print pairs referencing his earliest work with Adidas and focus on the Forum, a retro basketball model from 1984. […]
Adidas is working with M&M’s for a series of collaborative sneakers referencing the iconic candy that will arrive starting this fall, sources with knowledge of the brand’s release calendar tell Complex. The collaboration will focus on the Forum, a 1984 basketball model from the Adidas archive that the brand has recently reintroduced with retro versions. The […]
Rumors began to circulate back in early 2018 about Drake’s sneaker endorsement deal with Jordan Brand, the subsidiary company of Nike, coming to an end after the Canadian rapper made numerous public appearances wearing Adidas gear and shoes. Drake’s switch from the Swoosh to the Three Stripes never materialized, but how close was Drake to signing with Adidas? Three years later, details […]
Adidas is partnering with Xbox this year for a series of co-branded sneakers, sources familiar with the upcoming collaboration tell Complex. The first Adidas x Xbox shoe is scheduled to arrive in June, with more to follow starting in October, but these dates are subject to change. Neither Adidas nor Xbox has announced the project, […]
Being respected and welcomed into the sneaker community can be a laborious journey for anyone. It’s a tediously gate-kept space that has rapidly grown into its own male-dominated culture that often provides female sneakerheads with little to no freedom to thrive. Subjected to higher resell markups, harsher criticism, and far less opportunities than their male […]
For the latest release in its ongoing A-ZX series, adidas has once again tapped iconic Berlin-based sneaker shop Overkill for a new collab. The adidas ZX 8500 is one eye-popping kick. It’s a hybrid model using the ZX 8000 silhouette as its base, combining it with the ZX 5000’s lace ghillies and ZX 9000’s overlays. The bold splashes of neon pink, […]
Sean Wotherspoon’s eco-friendly Adidas collaboration is continuing this holiday season with some help from a familiar friend. For his third Adidas sneaker collab, the Round Two co-founder will once again link up with Japanese-based boutique Atmos. Wotherspoon has previously worked with Atmos on an Asics Gel-Lyte 3 sneaker as well as co-branded Sean Wotherspoon x Atmos apparel. […]
In honour of Women’s History Month, Complex Canada partnered with Makeway, Canada’s only standalone “for women, by women” sneaker and streetwear boutique, to highlight some of the country’s lesser-known female sneaker lovers. Since Makeway’s opening last November, the women’s sneaker community has and will always be at the heart of the shop’s “why.” And while we’re beginning […]
Beyoncé is providing some much-needed assistance to her fellow Texans. On Thursday, the singer’s BeyGood foundation announced it had teamed up with Adidas and Bread of Life, Inc. to help those affected by the deadly winter storm. The collaborative effort seeks to give up to $1,000 to individuals who have experienced financial hardships due to the disaster that has left […]
When Jamal Burger, Christian Epistola, and Mac Madrigal were growing up in and around downtown Toronto, sneakers meant a lot. For Madrigal they were what his older brother wore, and whatever his older brother wore, he thought must be dope. For Epistola they were a status symbol, a way to establish an identity among kids […]
