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We don’t know who needs to hear this, but it’s never too late to reinvent yourself. Just take it from Briony Douglas. The Toronto-based photographer, visual artist, and director—whose work has caught the attention of high-end fashion labels and sneaker brands alike with its eye-popping mix of surrealism and pop culture—says she only truly began […]

Jerry Lorenzo has commemorated his latest business deal in permanent way. Just hours after announcing his long-term partnership with Adidas, the Fear of God founder took to social media to unveil his Three Stripes neck tattoo. The minimalist design is a nod to one of the sportswear giant’s most recognizable trademarks: those three parallel lines that are seen throughout Adidas’ apparel, […]

Adidas released its ZX 500 running shoe in 1984. From that moment on, the company’s ZX models defined performance, innovation, and radical design for the rest of the decade. Due to those traits, the ZX line quickly became a favorite of long-distance runners and marathon ravers alike—the perfect shoes for dynamos that kept going all […]

Drake’s NOCTA label under Nike is officially in the rollout phase, but if the rumor mill is to be believed, it was very close to not becoming a reality. In early 2018, sources told Sole Collector that the Toronto-born rapper was in advanced talks to leave his previous previous partnership Jordan Brand to sign a mega-deal […]

Bad Bunny released new music late last night, delivering his third album of 2020, called El Último Tour del Mundo. The Latin trap artist also dropped a new music video for his latest song, “Yo Visto Así,” which includes a preview of what appears to be his upcoming collaboration with Adidas. Several frames in the video show Bad Bunny wearing an […]

Christmas came early for the Beyhive. On Tuesday, Beyoncé delivered the Ivy Park x Adidas Drip 2.2 Black Pack collection, offering another solid range of elevated sports- and casual wear. The much-anticipated drop includes bodysuits, mesh tights, long-sleeve corsets, and cutout sports bras, as well as gender-neutral pieces such as track suits, hoodies, pajama tops, a convertible jacket. Bey has been teasing the release […]

A Reebok collaboration with a popular internet series, Adidas collab celebrating a superhero’s new video game, and a Nike collab with one of streetwear’s most popular brands at the moment highlight this week of sneaker releases. The drops kicks off on Wednesday morning with the CPFM x Nike Dunk Low dropping exclusively via the brand’s web store. On Thursday, […]

Remember the brief reign of the Adidas NMD? It was an immediate hype magnet when it debuted in December 2015 and went on to be one of the most popular sneakers of 2016 through its countless releases that year. Adidas will look to renew some of the NMD’s original energy in 2021 with a group […]

Pharrell’s Adidas NMD Hu sneakers (also known as Human Race) are in the middle of a revival of sorts, with several new colorways hitting stores recently and more on the way soon. Included in the upcoming syles is a brand new N*E*R*D version of the Boost-cushioned model. Info from a source privy to Adidas’ 2021 […]

Adidas has collaborated with Latin trap superstar Bad Bunny on a pair of sneakers that’s set to release in its Spring/Summer 2021 lineup, a source familiar with the brand’s product plans for next year tells Complex.  Shown here is Bad Bunny’s version of the Adidas Forum, a model from 1984 that Adidas is trying to inject […]