dfp-sneakers-adidas
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When Adidas released the “Israfil” colorway of its Yeezy Boost 350 V2 sneaker from Kanye West this August, the shoe drew complaints from social media users upset over its Arabic name, which references the archangel of music in Islam. It had originally planned to release a similarly titled shoe in the “Asriel” Yeezy Boost 350 V2, […]
After more than 20 years of working there, Adidas global creative director Paul Gaudio is leaving the company on Aug. 31, according to an internal email sent to employees on Saturday. Adidas confirmed his departure in a statement provided to Complex today. “We are very grateful for his contributions over his long tenure, including the […]
Nearly just as soon as it began, the partnership between Adidas and Donald Glover (aka Childish Gambino) has come to a close. Just days removed from dropping—then deleting—a surprise collection of music on his website, Glover’s collaboration with Adidas is officially over. Brand sources confirmed with Complex that the Three Stripes’ relationship with the artist ended earlier this […]
Nike’s hulking House of Innovation store in New York City, a location usually brimming with foot traffic and buzzing with in-your-face digital marketing advertising its latest wares, is quiet right now. The arresting force of the coronavirus pandemic has halted sneaker sales there as of this week. As public health officials have encouraged social distancing […]
ADIDAS SUPERSTARS ARE MADE FOR MORE THAN THE BASKETBALL COURT adidas’ Superstar shoes were born on the basketball court, but they weren’t meant to stay there. Over the years, the classic shoe has become a staple of the culture. Rappers, skaters, athletes, and actors have made the shoes their own, wearing the distinctive silhouette with […]
Kanye West is the face of the Adidas Yeezy brand. When West left Nike for the Three Stripes, it was in search of creative freedom and a brand that he could call his own and make in his own image. Since West formed his Adidas sub-brand, he has been one of the true mainstays and […]
This week of releases is highlighted by the highly anticipated debut of Beyoncé’s Ivy Park x Adidas collection. Elsewhere we see an unlikely retro from Jordan Brand, a pack from Nike mashing up two of its most iconic silhouettes, and much more. Things kick off on Wednesday with the launch of the “Volt” Air Max 90, […]
With a social media following of about 200 million and billionaire status according to Forbes, 22-year old Kylie Jenner is one of the most powerful and influential people in product endorsement. In an effort to solidify its roster of celebrities, Adidas brought Jenner on board as an ambassador, the two sides making their pact official […]
The year 2019 is finally coming to close. Before we ring in 2020, Adidas still has one more collaboration to release though. Nike, Reebok, and Jordan are celebrating the new year with some early releases of their own too. On the final day of 2019, Adidas is dropping its collab with popular video game streamer Ninja. […]
