dfp-sneakers-nike
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Sneakerheads can be an insular, even nerdy bunch—a subculture of obsessives with keen eyes and a strong sense of the rules of the game. But if the idea of the average sneaker lover conjures an image of a certain kind of dude, Toronto-based visual artist, director, and photographer Briony Douglas completely upends it. An ardent […]
There’s a ton of excitement around Nike SB’s new collaboration with the Grateful Dead. A follow-up of sorts to the Ben & Jerry’s “Chunky Dunky,” this is the next pop culture-driven sneaker in the Nike SB line that transcends the usual consumer and reaches a whole new community. This time, it could be one of the […]
A new spin on an OG Air Jordan colorway, pair inspired by a Tinker Hatfield sketch, and the latest footwear from Kanye West highlight this week of releases. Drops kick off on Wednesday with the “Purple Grape” Air Jordan V. That retro is followed up by the Nike ISPA Overreact Flyknit, Nike ACG Air Zoom […]
“Is the foam supposed to look like that?” the people in the factory wondered, finding deficiencies. “That’s a topline that’s messed up. That’s a B-grade part.” The shoes’ scrappy look would not have passed muster were this a typical Nike product. Here, though, the rough-hewn details were the whole point. “No, actually, that’s an A-grade […]
While release dates still need to be taken with a grain of salt at the moment, it appears that there is a solid assortment of pairs dropping this week—for the time being at least. Things kicks off early when the “White Tiger” Air Force 1 releases on Tuesday morning. The “University Red” Dunk Low arrives […]
Nike CEO John Donahoe announced in a company-wide email on Thursday that the brand will soon be “forced to make some difficult choices” that will “likely result in a net reduction of jobs.” The email, viewed by Complex, comes after Nike posted a net loss of $790 million in its latest quarterly earnings report on […]
The Air Structure Triax 91 will re-release in the first quarter of 2021, sources familiar with Nike’s plans for next year tell Complex. The retro sneaker will arrive in a handful of colorways, including the original teal and infrared that’s long been the favorite for this model. The planned rollout of the shoe next spring […]
Another Nike sneaker release is canceled. The brand was set to retro the first Nike Air Force 1 “Puerto Rico,” which originally came out in 2000, but sources say the shoe has been canceled. The reason for the shoe’s cancellation is an issue with the flag on the tongue, a source says they were told […]
Nike will release a “Raygun” Air Force 1 in 2021, sources familiar with the brand’s plans for next year tell Complex. The sneaker is expected to land in the first quarter and should be on shelves by February. The brand’s previous “Raygun” sneakers, using yellow and orange colorways and a basketball-headed alien character, reference a […]
Rappers are the new athletes in the sneaker world when it comes to moving product. Names like LeBron James and Zion Williamson can still turn heads, but the paradigm has clearly shifted in the marketplace. Success from names like Kanye West and Pharrell are obvious examples, but there arguably isn’t a bigger draw in sneakers […]
