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Besides having an awesome title, Mark Flaa, eBay’s Director of Sneakers, is tasked with growing the sneaker category for the e-commerce giant. Recently, a main focus of that has been working on the company’s Authenticity Guarantee, which was first rolled out for the U.S. market last October, and is now coming soon to Canada. And with it, the […]
When the Noon Goons team decided to expand their in-house offerings into footwear, they knew exactly which brand to collaborate with. “I grew up wearing Vans, and all of my friends surf for them,” Noon Goons’ founder Kurt Narmore said in a press release. “As a brand, we are so deep in Southern California culture. We knew […]
New Balance is in the midst of a “moment,” and there’s no doubt that one of the largest contributing factors to the company’s current buzz is its work with fashion and lifestyle brand Aimé Leon Dore. ALD’s simple and sporty, yet chic aesthetic has made for some of the best New Balance collaborations in recent memory, […]
Following on from a series of hit collabs, fire colourways and OG drops, next up in adidas’ roll-out of its Forum franchise are two collegiate-inspired colourways – in “Crew Green/Wild Pine” and “Hazy Copper” – dropping today on the Low version of the silhouette. Packed with plenty of varsity vibes, these new green and copper versions are steeped in campus heritage […]
KEEN and Engineered Garments have reunited for Spring/Summer 2021 for another clean slide primed for the warmer months ahead. Following on from the success of last year’s collaboration, KEEN have partnered with Engineered Garments on their iconic open-air shoe, the UNEEK Slide. Crafted from LWG-certified leather, produced using environmentally-friendly tanning, the model blends effortless style with a focus on sustainability. Launching in natural […]
Ali Gatie has dropped his EP The Idea of Her, out via Warner Records. Alongside the EP, Gatie has also shared the music video for “Do You Believe” featuring Ty Dolla Sign and Marshmello. “This song started as a ballad for me,” says Gatie. “I loved the idea of a song about running away and choosing […]
A small subsection of professional skateboarders open Twitter each day. An even smaller number of skaters use the app for anything beyond reposting footage they’ve already cycled through Instagram and otherwise fulfilling contractual obligations. Beatrice Domond is the rare skateboarder—for the record, a sponsored amateur for Fucking Awesome, Vans, and Supreme, among others—who tweets observationally rather […]
It all started with an innocent holiday greeting on Dec. 25, 2006, when Chris “Cris One” Brodit posted on messageboard NikeTalk to his Internet friends who had an affinity for the same style of footwear, “Hey, Merry Christmas, Air Max Fam.” From there, the name stuck and Brodit created what was dubbed the AM FAM, […]
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When adidas first dropped the Forum as a Basketball shoe way back in ’84, its unique styling and innovative detailing quickly led to it becoming a cult classic, both on and off the court. Fast forward to today and the iconic silhouette is back once again, and well on its way to becoming a modern […]
