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Breanna Stewart has won four NCAA Championships, two WNBA Championships, two Olympic gold medals, two EuroLeague Championships, two country championships in Europe. She also has two signature sneakers with Puma. Her latest, the Stewie 2, releases on May 19 (at $125 retail) and is coming off the success of a first shoe with Puma that […]

She’s back. After a six year hiatus it was announced early in the morning on Wednesday, March 1 that Rihanna would be reviving one of her most popular fashion partnerships, Fenty Puma. While we don’t know much about what the future of the relationship will entail or when to expect the grand re-reveal just yet, Rihanna linking […]

The most popular release from LaMelo Ball’s signature line thus far has been the collaborative Puma MB.01 with the animated series Rick and Morty. Having delivered the special mismatched pair last year (that’s currently fetching $300-500 on the secondary marketplace), the duo is continuing their partnership with an MB.02 this year. Much like the first shoe, the Rick and Morty x Puma MB.02 […]

Big money can be made if you land the right sneaker or sell a ton of pairs. But what’s the best way to flip your inventory? There are many ways to resell your shoes. You can flip them hand-to-hand to people you know, drop them off at big consignment retailers such as Flight Club or […]

Memphis Depay has a new footwear sponsor. The Dutch footballer, who now plays for Barcelona, has signed to Puma after he left Under Armour in 2021. Memphis, who makes headlines wherever he goes, is more than just an athlete. He put out a full album, Heavy Stepper, in 2020, he’s known for his sense of […]

Lauren London reminds that the old saying still holds true: You don’t have to sacrifice style for comfort. The 36-year-old actress proved this on Instagram this week, when she posted photos of herself rocking monochromatic pieces by Puma. The pictures, which were shot by Jonathan Mannion and styled by Monica Rose, showed London in black-and-white track pants, […]

LaMelo Ball is about to enter the NBA, in one of its most unusual seasons ever, as one of its most unusual rookies ever. For starters, he’s got a weird jump shot. It’s a two-handed thrust that looks almost like he’s tossing a chest pass at the basket (until it goes in).  And then there’s […]

Kanye West has declared himself the new “head of Adidas.” The 43-year-old entertainer made the claim via Twitter on Friday, just a day after he was temporarily banned from the platform for posting a journalist’s phone number. Ye told his followers he would bring Adidas, which he has worked with since 2013, and Puma “back together”; the same way, he intended […]

For the second-straight year, Los Angeles Lakers forward Kyle Kuzma is making headlines by signing a sneaker endorsement deal. As reported by The Athletic’s Shams Charania on Wednesday, Kuzma has inked a 5-year deal with Puma Basketball, making him one of the brand’s fresh young faces for the foreseeable future. ESPN’s Nick DePaula has confirmed additional details surrounding the […]

Collaborations reign supreme (no pun intended) this week with new sneakers on the way from notable names like Supreme, Skepta, Odell Beckham Jr., and more.  The week kicks with an exclusive drop of the “Magnet” Adidas Yeezy Boost 700 on Wednesday via Yeezy Supply. On Thursday, the Chinatown Market x Converse collection, Skepta x Nike Shox […]