dfp-sneakers
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Historically, access to exclusive Air Jordans for women has been limited. In recent years, however, that trend has begun to change. By calling in collaborators such as Aleali May and Olivia Kim, among others, Jordan Brand has begun creating coveted colorways designed by and made for women. The origin story of female-focused sneakers dates back […]
Adidas has arrived in the metaverse, strutting into the digital frontier in the form of a Bored Ape avatar clad in banana yellow Firebird tracksuit, a matching bucket hat, and a set of heart-shaped glasses resting over its disinterested eyes. The non-fungible token, which Adidas now owns, sold in September for 46 ETH (around $156,000 […]
For the first time ever, student athletes at the University of Oregon will be allowed to turn the cultural cachet of their exclusive sneakers into actual currency. This week, 100 pairs of the new Oregon Ducks version of the Air Jordan 8 tied to the school’s football team went up for auction. All of the money […]
After partnering with online game Roblox last month, Nike’s pivot to the metaverse continues today as the company announces the acquisition of NFT collectibles brand RTFKT. Known for its virtual (and in some cases, physical) sneakers, RTFKT (pronounced artifact) was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. RTFKT’s projects thus far have included collaborations with […]
The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. Their guest this week is Super Bowl champion and one-time Nike signature athlete Victor Cruz, who talks about his new sneaker project with Pierre Hardy. Cruz also discusses getting his own Roc-a-Fella chain, buying fake sneakers in high school, and […]
StockX’s legal saga in connection with a data breach that affected millions of users in 2019 is one step closer to wrapping up after a federal judge in charge of the case dismissed the consolidated class action lawsuit. According to The Fashion Law, Michigan District Judge Victoria Roberts has granted StockX’s motion to dismiss the complaints against the secondary marketplace citing […]
A handful of high-ranking Nike designers left the company in November, sneaker industry sources tell Complex. Among them are Sergio Lozano, who started at Nike in 1990 and is best known as the designer of the Air Max 95, and Nate Jobe, a senior footwear design director who executed Virgil Abloh’s “The Ten” collection, the first […]
Beyoncé and Adidas just dropped a new video campaign prior to the launch of the Ivy Park “Halls of Ivy” collection that’s set to hit stores next month. One of the notable names featured in the video, which can be viewed above, is Kobe and Vanessa Bryant’s oldest daughter, Natalia, who appears at the 13-second mark. Vanessa also shared […]
The passing of designer and overall multi-hyphenate Virgil Abloh sent shockwaves across the sneaker and streetwear communities. Though he’d been privately battling a rare form of cancer since 2019, the last two years leading up to Abloh’s death were some of the most ambitious of his career, with the designer serving as artistic director of […]
Black Friday has officially wrapped up, but the savings continue with Cyber Monday right around the corner. For shoppers who’ve been waiting on the latest releases to be discounted, now could be the time to finally add some of those sneakers to your collection or as a gift for your loved ones all from the comfort of their own home. To help your browsing a bit easier this […]
