dfp-sneakers
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A little over a week ago we gave you a look at the Space Jam: A New Legacy Xbox Wireless Controllers that Xbox and Warner Bros. collaborated on, but today they took the Space Jam: A New Legacy collaboration game (pun intended) to another level. This morning, to coincide with the release of Space Jam: A New Legacy — […]
Following a reported lawsuit from Kanye West and the Yeezy company, Walmart has pulled Foam Runner knockoffs from its site. In recent days, as noted in a TMZ report early Monday, the previously available selection of fake Yeezy Foam Runner options has been removed from the Walmart site. Of course, as a rep for Walmart […]
On Friday of last week (June 18), Lil Baby was captured on video leaving a Foot Locker in Atlanta carrying bags of new shoes while being escorted by several of the retailer’s employees. He then reportedly went to his old neighborhood and gave the shoes to its residents. In an Instagram Story, the 26-year-old rapper said that the charitable act was not […]
Whether it’s an attempt to stop bots during an online drop or making customers wear shoes out of the store, sneaker stores have employed all kinds of tactics to ward off resellers. One London retailer took it to the extreme last week, and now the shop says its actions were wrong. On Friday, footage circulated of […]
Did you miss out on ComplexLand last year (or are you excited to return to the virtual world)? Good news: ComplexLand is back in a new, 2.0 version with more drops, activations, and features to take your virtual experience to the next level. Running from 11 a.m. PST on Wednesday, June 16, through 7 p.m. […]
Continuing to celebrate drop culture and all the hype that comes with it, Dr Pepper Zero Sugar has partnered with streetwear brand Lyrical Lemonade for a ComplexLand exclusive. The two brands will be dropping a limited-edition merch collab for free during the virtual festival, and we’ve got the inside track on how you can get […]
What does a sneaker corporation owe to the communities that support it? I don’t have the answer to that question, but Nike positions itself as a brand that cares, and I think—compared to other corporations and brands of their stature—they do a pretty good job. New York City’s 64th annual Puerto Rican Day Parade happened […]
In recent months, it’s been rumored that Virgil Abloh’s next project with Nike is a collection of Off-White Dunks dubbed “The 50” — meaning 50 different pairs of shoes. Initially reported to be a 20-pair collection, Abloh himself seemingly confirmed the drop by quickly distancing himself from early mock-ups of potential colorways. That was followed […]
Fifteen years is a long time in the regular world. But in the sneaker world, 15 years feels like an eternity. Trends change, brands come and go, new sneakers become hype, old sneakers become irrelevant. If you took a snapshot of this industry all the way back in 2006, it would look very different than […]
Jordan Brand is adding another high profile name to its roster of NFL athletes, and this time it’s the face of the league’s most popular franchise. Per ESPN’s Adam Schefter, Dallas Cowboys quarterback Dak Prescott is leaving Adidas to sign a lucrative 5-year endorsement with Jordan Brand. While specific numbers weren’t revealed, it’s believed that […]
