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With a social media following of about 200 million and billionaire status according to Forbes, 22-year old Kylie Jenner is one of the most powerful and influential people in product endorsement. In an effort to solidify its roster of celebrities, Adidas brought Jenner on board as an ambassador, the two sides making their pact official […]

As a legendary sneaker aficionado, it goes without saying that Mayor owns his fair share of highly coveted kicks. During a recent appearance on Sole Collector’s Full Size Run, he placed the value of his collection at about $1.8 million and emphatically stated that it’s the best in the world.  We had an opportunity to visit […]

Travis Scott is the sneaker king right now, at least to all the ragers out there. No one can deny that his sneaker collaborations are a big deal at the moment. But there seems to be a generational divide amonst footwear aficionados. The Youth think he’s Jesus. Older guys think he’s cool, but aren’t awaiting […]

New year, new you, right? Save me with the bullshit. Want to make a change? Then do it. With that said, we can all strive to be better in all facets of our lives, including how we consume, talk about, and appreciate sneakers. I don’t have a huge drawn-out intro for this one. Seems pretty […]

The year 2019 is finally coming to close. Before we ring in 2020, Adidas still has one more collaboration to release though. Nike, Reebok, and Jordan are celebrating the new year with some early releases of their own too. On the final day of 2019, Adidas is dropping its collab with popular video game streamer Ninja. […]

 Undefeated was founded as a sneaker boutique in Los Angeles in 2002 by Eddie Cruz and James Bond. Since then, the store has expanded across the globe, become a legitimate clothing brand, and is one of the most prestigious names in the sneaker world. It’s also done a ton of collaborations over the years, including some […]

Welp, the first NBA Christmas Game hosted by the Toronto Raptors pretty much kick-started our seasonal defective disorder. The visiting Boston Grinches Celtics made it snow on the shorthanded home team (Siakam, Powell, and Gasol were injured) with a whopping 14 three-pointers, coming away with a 118-102 victory. Bah humbug.  But hey! Don’t let that spoil […]

The NBA tunnel has been turned into a runway for players in recent years—more so than even before. Not only are superstars making sure they play well each night on the court, they are arriving to the arena looking good too. Of course, that means that the rare and limited pairs of sneakers aren’t just being laced up on the hardwood […]

Right before 2019 comes a close, there’s one more batch of sneakers hitting retailers this week. The highlight is the various Nike signature models that will be laced up on Christmas Day by superstars like LeBron James and Giannis Antetokounmpo. Breaking from the usual trend, these releases will not be inspired by the holiday season. Other notable […]

New sneakers are dropping almost daily at this point. With all of the options hitting the market from week to week, it is inevitable that some pairs won’t be selling out on release day. These pairs eventually make their way to the sale section, but that doesn’t mean they aren’t worth being added to your […]