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At this point, almost every opponent has been thrown at 50 Cent for a potential Verzuz battle. Although he doesn’t seem too interested in this virtual fade, he does think one match-up should take place.  On Monday, 50 went on Instagram Live to promote his Branson Cognac by having a candid conversation. During the talk, 50 […]

When you think about the championship-winning 2018-2019 Toronto Raptors, there are a few key personnel off the court that you can’t help but picture. Drake, of course, hyping up the team on the sidelines and performing at Jurassic Park. Nick Nurse, coaching his heart out and cutting an iconic figure in his thick-rimmed specs. And […]

Pharrell‘s recent sit-down with Drink Champs was one for the books. The interview spanned more than three hours and addressed a wide range of topics, including music, fashion, and his Virginia roots. For those who’ve yet to give it a listen, or simply want a recap, we’ve broken down some of the highlights of the interview below. You […]

Drake’s NOCTA label under Nike is officially in the rollout phase, but if the rumor mill is to be believed, it was very close to not becoming a reality. In early 2018, sources told Sole Collector that the Toronto-born rapper was in advanced talks to leave his previous previous partnership Jordan Brand to sign a mega-deal […]

On a Sunday evening in late November, up-and-coming hip-hop producer and artist Loudy Luna played her music for a room full of the biggest stars in rap. As she picked through her catalog of beats, rappers like Drake and 21 Savage listened intently. A-list producers like Boi-1da, Cardo, and No I.D. were also in attendance, […]

With news of the launch of his new Nike sub-label NOCTA still fresh, Drake is already giving fans a look at a few new pieces that will be available in early 2021. As of Friday, five new items were showing on the official NOCTA site. The newly teased NOCTA x Nike pieces include a cap, a […]

Last year, we opened this feature with the words “2019 has been strongly mixed”, and given the thunderstorm of horror that has been 2020—a dreadful cocktail of a globe-trotting deadly virus, worldwide economic devastation and worsening race relations—we’d do just about anything to go back to those halcyon days. However! Music, as always, has been an […]

It’s been a big, weird year for Canadian music. The likes of The Weeknd, Drake, and dvsn all dropped heat in 2020 to help get us through lockdown, while rising artists have been forced to pivot to online streaming formats in order to survive. So, where do we go from here? As we enter 2021 […]

It’s been a long fight. The music industry has been upended, and our lives along with it. But in the most challenging of years, some voices still managed to stand out, either lifting us out of the darkness or resonating with us during a time of unrest. Good music really hit different in 2020. And in Canada, […]

Today’s music landscape has seen more Canadian artists rise to prominence than ever before. The same way the music is shining, so are the visuals that tell the story. When thinking of the top Canadian music video directors, one name reigns supreme: X. Whether you knew him as Little X, Director X, or as Julien […]