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Gucci has joined forces with Billie Eilish for its new 2022 eyewear campaign. The fashion house announced the launch alongside a video directed by Harley Weir, which finds Eilish modeling the line while driving a retro car around the Hollywood Hills. The clip features the 20-year-old hitmaker donning caravan sunglasses in black acetate with a gold-toned Gucci script logo, while […]

McLaren Automotive is expanding into the eyewear business. The British-based supercar maker has lifted the curtain on its inaugural range of sunglasses and ophthalmic frames. Made in collaboration with optical specialist L’Amy Group, the McLaren Vision Collection is made up of a wide mix of designs imbued with the McLaren DNA: lightweight and luxurious, with an emphasis on technical precision. […]

Remember Google Glass? If you don’t, it’s ok. The futuristic smart glasses ended up being a commercial failure, and were pulled from the market back in 2015 just a year after releasing. A few years later, Facebook is the next company that appears to be taking a stab at technologically advanced eyewear. New reports claim that the […]