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Raf Simons has debuted Part One of his final collaboration with Fred Perry, which first launched back in 2008. Drawing direct inspiration from youth culture today, the collection embodies the spirit of independence as the designer looks to the clothes worn at raves, club nights and gigs. Influenced by Simons’ fascination for uniforms, silhouettes and […]
Fred Perry has pulled one of its most iconic polo shirts from production in the US and Canada after it was adopted as uniform by a far-right group. The British-born brand will no longer be selling its Black/Yellow/Yellow twin-tipped shirt after the garment was adopted by the Proud Boys, a Southern Poverty Law Center-designated hate group founded in 2016. Fred […]
Fred Perry once again celebrates British subculture alongside Nicholas Daley for a tight delivery of accessories and footwear. Coming together with a mutual interest in the British subcultural movements, contemporary culture, and traditional craftsmanship, Fred Perry and Nicholas Daley continue to push their creative energies into the world of accessories. Having previously delivered an introspective […]
Fred Perry icons are set to receive their darkest update yet as worlds collide for the END. x MASTERMIND World x Fred Perry capsule collection. In a story of East meets West, British subculture icons Fred Perry have collaborated with Japanese gothic streetwear pioneers MASTERMIND World to showcase the best of both brands. Pieced together […]
Fred Perry shines the spotlight on a new wave of youth talent with the launch of The Fred Perry Championships. This Summer, Fred Perry is set to look back at their rich Tennis heritage with a clear lens and keen focus with the youth of the sport at heart as they search out future talent. […]
Icons of British fashion, Fred Perry and Margaret Howell come together for an exclusive capsule collection for both Men and Women. Taking cues from the heritage aesthetics of Fred Perry’s early tennis apparel, the collection opts for a simplistic approach that celebrates the close proximity to quality that is synonymous with British fashion. The collaboration […]
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