hasbro
Nerf has entered a new and polarizing chapter. On Friday, the popular toy company—mostly known for its selection of foam-dart blasters—introduced the world to its first-ever mascot, Murph. According to AdWeek, the faceless anthropomorphic character is made entirely out of foam darts, and is described as “a playful spirit and gifted athlete” that uses they, their, […]
On Monday Hasbro, as in the toymaker Hasbro, said it was selling the music business of Entertainment One for $385 million cash to investment firm Blackstone, according to Deadline. Hasbro’s brands include: My Little Pony, Transformers, Monopoly, Peppa Pig, and lots of other stuff. Well, actually that would be the broad way of putting it. More precisely, Hasbro will sell eOne […]
On Monday, the term “Clue” trended on Twitter because a Russian oligarch being shot with a crossbow conjured up (fun?) memories of the occasionally kind-of-interesting board game from Hasbro. The BBC reports that the now-decesased oligarch, Vladimir Marugov, was in an outdoor sauna cabin with a female partner when a pair of masked assailants are […]
Hasbro has discontinued a Trolls doll amid complaints that it promoted child sex abuse. As pointed out by CNN, the toy in question is the Trolls World Tour Giggle ‘n Sing Poppy Troll doll, which “giggles 3 different ways when she’s tickled [and] sings a fun version of the song. ‘Trolls Just Want to Have Fun.’” Innocent enough, right? […]
Another G.I. Joe movie is on the horizon. Variety reports that Hasbro and Paramount Pictures are working on a fourth, untitled G.I. Joe film. The studio is reportedly in negotiations with the writing duo of Joe Shrapnel and Anna Waterhouse to create the script. Shrapnel and Waterhouse are known for their work on Jean Seberg biopic, Seberg, Netflix’s Rebecca, and other projects. Also, Lorenzo di Bonaventura—who […]
Monopoly is getting an upgrade—and women will benefit the most. Hasbro is releasing a new Monopoly game celebrating women’s empowerment. Ms. Monopoly marks the first time ever that a new mascot will be spotlighted on the game’s cover. However, in this version, women will make more money than men. CNN reports that in the new iteration, […]
Hasbro, the company behind My Little Pony, Lite-Brite, and Furbies, has expanded into the world of gangster rap. According to Rolling Stone, the toy and board game brand is now the unlikely owner of Death Row Records, the storied West Coast imprint that launched the careers of Dr. Dre, Snoop Dogg, Daz Dillinger, and more. Hasbro […]
Netflix has announced that it will be teaming up with Hasbro and Rooster Teeth to bring a new Transformers origin series to the streaming platform. Promising a new animated style, Transformers: War for Cybertron will premiere on Netflix sometime in 2020. The series will be animated by Japanese studio Polygon Pictures, who previously worked on the beloved series Star Wars: The […]
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