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	<title>heron-preston &#8211; FRESHEST FM</title>
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		<title>Parsons and Complex’s Streetwear Essentials Can Help You Start Your Brand</title>
		<link>https://freshestfm.com/parsons-and-complexs-streetwear-essentials-can-help-you-start-your-brand/</link>
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		<pubDate>Mon, 27 Mar 2023 18:19:29 +0000</pubDate>
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					<description><![CDATA[Instructors and industry experts including Jeff Staple, Don C, April Walker, Shanel Campbell, Heron Preston, Leah McSweeney, and more have insights ready to tap into as part of the Streetwear Essentials online program from Parsons School of Design and Complex. In short, the program is built on five video-focused modules and accompanying activities. Within each [&#8230;]]]></description>
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<p>Instructors and industry experts including <a target="_blank" href="http://complex.com/tag/jeff-staple" rel="noopener">Jeff Staple</a>, <a target="_blank" href="http://complex.com/tag/don-c" rel="noopener">Don C</a>, April Walker, Shanel Campbell, <a target="_blank" href="http://complex.com/tag/heron-preston" rel="noopener">Heron Preston</a>, Leah McSweeney, and more have insights ready to tap into as part of the <a target="_blank" href="https://www.yellowbrick.co/streetwear" rel="noopener">Streetwear Essentials</a> online program from Parsons School of Design and Complex.</p>
<p>In short, the program is built on five video-focused modules and accompanying activities. Within each module are multiple short lessons, each of which can be finished at the chosen pace of the participant. Once graduating the program, participants will have earned a non-credit certificate of completion from Parsons School of Design.</p>
<p>The course is broken down as follows: Streetwear Origins; Designing Streetwear; Marketing, Branding, and Visual Communication; the Future of Streetwear Retail and Distribution; and Business and Entrepreneurship.</p>
<p>Key potential benefits from the program include learning how to make your own brand idea into a reality, as well as integral points of success like developing your brand’s unique identity and putting together a business strategy. Participants can also glean knowledge about the vast variety of jobs that are possible to obtain in the larger fashion space, all while learning from leading voices who’ve seen every facet of the industry.</p>
<p>For additional information, including details on how to get a free preview and full syllabus sent to your email address, <a target="_blank" href="https://www.yellowbrick.co/streetwear" rel="noopener">hit this link</a>.</p>
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<p><br />
<br /><a href="https://www.complex.com/style/parsons-complex-streetwear-essentials-program">Source link </a></p>
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		<title>Heron Preston Discusses His First New York Fashion Week Presentation</title>
		<link>https://freshestfm.com/heron-preston-discusses-his-first-new-york-fashion-week-presentation/</link>
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		<pubDate>Sat, 11 Feb 2023 18:39:14 +0000</pubDate>
				<category><![CDATA[1130686levisfashionweek23bc2]]></category>
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		<guid isPermaLink="false">https://freshestfm.com/heron-preston-discusses-his-first-new-york-fashion-week-presentation/</guid>

					<description><![CDATA[Heron Preston has never presented during New York Fashion Week. That fact is a bit surprising considering how much inspiration he gets from New York City, where he currently resides. But that all changes at 6 p.m. this evening. Preston will present his eponymous label’s Fall/Winter 2023 collection in New York City for the first time.  [&#8230;]]]></description>
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<p>Heron Preston has never presented during New York Fashion Week. That fact is a bit surprising considering how much inspiration he gets from New York City, where he currently resides. But that all changes at 6 p.m. this evening. Preston will present his eponymous label’s Fall/Winter 2023 collection in New York City for the first time. </p>
<p>“It hit a point where I just started missing that thing that kind of happens with fashion shows, where you have a community coming together to celebrate all the hard work that we’ve been putting into these collections. I’ve been living in New York City for the longest now and there are so many of my friends and family that haven’t been able to come to our past fashion shows in Paris,” Preston tells Complex. “I’m really excited to finally be able to invite them and for them to see the full breadth of the collections I’m working on. And for some of these people it will be their first fashion show ever. I think that’s really exciting – providing access through my brand to experience something new.”</p>
<p>Upcycling will be a focal point of Preston’s latest presentation. Three days ago, Preston posted a video on social media teasing the show. Shot by <a target="_blank" href="https://www.instagram.com/justin.mariano/?hl=en" rel="noopener">Justin Mariano</a>, the clip showed Preston digging through garbage around New York City. He repurposed some of the items into his 400 show invitations. Those practices also informed the clothing, a philosophy Preston has coined “Less Environmentally Destructive” (L.E.D). </p>
<p>“There is a bit of a denim story that has all this patchwork from past seasons, that whole story is kind of like pointing to this idea of repairing your clothes to extend the lifespan,” says Preston. “I’m really excited about the chainmail texture that you’ll see and utilizing some ready made or found objects from the city. I’m happy and excited that it’s an ongoing program of exploring new technologies and incorporating that into the collections.”</p>
<p>Preston’s Fall/Winter 2023 presentation will also see the debut of a Ski and Snow collection, water sneakers, men’s fur boots, and the latest footwear in his ongoing partnership with Zellerfeld. The Zellerfeld project will be the sole collaboration seen on the runway.</p>
<p>“At the moment, my main focus is just HP for now,” says Preston. “Not to say I’ll never do collaborations again, I work with so many amazing people, but for this collection it will focus on just HP.”</p>
<p>Ahead of tonight’s presentation, check out out our full conversation with Preston about sustainability, what inspires him most in New York City, the state of streetwear, and more, below. </p>
</div>
<p><br />
<br /><a href="https://www.complex.com/style/heron-preston-new-york-fashion-week-interview/">Source link </a></p>
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		<title>Best Style Releases: Awake NY, Chief Keef x True Religion, Kenzo by Nigo</title>
		<link>https://freshestfm.com/best-style-releases-awake-ny-chief-keef-x-true-religion-kenzo-by-nigo/</link>
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		<pubDate>Wed, 04 May 2022 17:16:41 +0000</pubDate>
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					<description><![CDATA[Whether you are looking for some new pieces to add to you summer wardrobe, in search of a way to support your newfound F1 fandom in style, or just feeling a bit nostalgic for the 2010s, this week of drops has got you covered. Some of the biggest drops this week include new season from [&#8230;]]]></description>
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<p><span style=",sans-serif;font-size:16px;font-style:normal;font-weight:400">Whether you are looking for some new pieces to add to you summer wardrobe, in search of a way to support your newfound F1 fandom in style, or just feeling a bit nostalgic for the 2010s, this week of drops has got you covered.</span></p>
<p><span style=",sans-serif;font-size:16px;font-style:normal;font-weight:400">Some of the biggest drops this week include new season from popular brands like Awake NY and Palace, a limited edition capsule from Rhude to mark <sup>this weekend’s Miami Grand Prix race, SZA’s take on the Crocs clog, and Chief Keef’s long overdue collaboration with True Religion. But there are plenty of other great products to check out too.</sup></span></p>
<p><span style=",sans-serif;font-size:16px;font-style:normal;font-weight:400">Take a detailed look at more of this week’s best style releases below.</span></p>
</div>
<p><br />
<br /><a href="https://www.complex.com/style/best-style-releases-awake-ny-chief-keef-true-religion-kenzo-nigo/">Source link </a></p>
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		<title>Heron Preston Shares His Second Collection for Calvin Klein</title>
		<link>https://freshestfm.com/heron-preston-shares-his-second-collection-for-calvin-klein/</link>
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		<pubDate>Thu, 21 Oct 2021 20:52:08 +0000</pubDate>
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					<description><![CDATA[ComplexCon returns to Long Beach Nov. 6 &#8211; 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops. Secure your spot while tickets last! Buy tickets Heron Preston is putting his own spin on timeless essentials. Months after debuting his inaugural collection for Calvin Klein, the American [&#8230;]]]></description>
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<div><a href="https://www.complexcon.com/?utm_source=complex.com&amp;utm_medium=referral&amp;utm_campaign=article_widget" target="_blank" rel="noopener noreferrer"></a></p>
<p class="copy">ComplexCon returns to Long Beach Nov. 6 &#8211; 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.</p>
<p class="sub-copy">Secure your spot while tickets last!</p>
<p><a href="https://www.showclix.com/event/complexcon-2021?utm_source=complex.com&amp;utm_medium=referral&amp;utm_campaign=article_widget" target="_blank" rel="noopener noreferrer" class="buy-button"><button>Buy tickets</button></a></div>
<div>
<p><a target="_blank" href="https://complex.com/tag/heron-preston" rel="noopener">Heron Preston</a> is putting his own spin on timeless essentials.</p>
<p>Months after debuting <a target="_blank" href="https://www.complex.com/style/heron-preston-for-calvin-klein" rel="noopener">his inaugural collection</a> for <a target="_blank" href="https://complex.com/tag/calvin-klein" rel="noopener">Calvin Klein</a>, the American multi-hyphenate has lifted the curtain on his second CK offering. Described as an “evolution,” Season 2 took the brand’s signature codes and elevated simplistic staples through new materials, cuts, and streetwear elements. Preston, who currently serves as a creative consultant for CK, said his intention was to create an offering that was both interesting and classic.</p>
<p>“For Fall, it was about introducing new materials and dissected, timeless essentials that are interesting,” he said in a statement. “We thought about how Calvin Klein shows up in the world, in a modern way. What I love most about Season 2 is the versatility of each piece and the different styling options through the layering that we designed into the collection.”</p>
<p>The Heron Preston for Calvin Klein: Season 2 collection includes everything from joggers and bralettes to long-sleeved crop tops and waffle thermal knits to lined shirt jackets and puffer coats. There’s also a selection of new knits and denim, all of which were crafted from sustainable materials such as organic cotton and recycled nylon. The collection is available now <a target="_blank" href="https://www.calvinklein.us/en/calvin-klein-x-heron-preston-shop-all?ab=homepage_desktop_1" rel="noopener">online</a>.</p>
<p>You can check out the range in the lookbook and product shots below, as well as a short campaign film directed by Ricky Saiz. The visual features the voice of Nas, and stars a cast of newcomers who are making waves in music, fashion, and sports. </p>
<section class="suitcase-ad" />
<p><img fetchpriority="high" decoding="async" alt="Here's a Look at Heron Preston for Calvin Klein: Season 2" width="1000" height="1333" src="https://images.complex.com/images/fl_lossy,q_auto/w_680/yiaungiogtftpmdnpukz/heron-preston-for-calvin-klein-season-2" /></p>
<p><img decoding="async" alt="Here's a Look at Heron Preston for Calvin Klein: Season 2" width="1000" height="1298" src="https://images.complex.com/images/fl_lossy,q_auto/w_680/pam71vlq0hevgizwk5xb/heron-preston-for-calvin-klein-season-2" /></p>
<p><img decoding="async" alt="Here's a Look at Heron Preston for Calvin Klein: Season 2" width="1000" height="1316" src="https://images.complex.com/images/fl_lossy,q_auto/w_680/vkgozqa4l3ffoyyefan0/heron-preston-for-calvin-klein-season-2" /></p>
<p><img loading="lazy" decoding="async" alt="Here's a Look at Heron Preston for Calvin Klein: Season 2" width="1000" height="1316" src="https://images.complex.com/images/fl_lossy,q_auto/w_680/pjixepk63jmxvlowghmr/heron-preston-for-calvin-klein-season-2" /></p>
<p><img loading="lazy" decoding="async" alt="Here's a Look at Heron Preston for Calvin Klein: Season 2" width="1000" height="1316" src="https://images.complex.com/images/fl_lossy,q_auto/w_680/fdwn2mzuofibwap7oeuc/heron-preston-for-calvin-klein-season-2" /></p>
</div>
<p><br />
<br /><a href="https://www.complex.com/style/heron-preston-calvin-klein-season-2">Source link </a></p>
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		<title>Heron Preston Unveils Scaled-Back Spring/Summer 2021 Campaign</title>
		<link>https://freshestfm.com/heron-preston-unveils-scaled-back-spring-summer-2021-campaign/</link>
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		<pubDate>Fri, 19 Feb 2021 20:33:17 +0000</pubDate>
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					<description><![CDATA[Heron Preston has released his latest campaign for Spring/Summer 2021, complete with photography from Sirui Ma that highlights the scaled-back aesthetic. The themes of the collection revolve around the idea of focusing on the brand’s ethos surrounding the importance of workwear, sustainability, and motif-play. In a statement to Hypebeast earlier this week, Preston said—for him—this [&#8230;]]]></description>
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<p><a target="_blank" href="http://complex.com/tag/heron-preston" rel="noopener">Heron Preston</a> has released his latest campaign for Spring/Summer <a target="_blank" href="http://complex.com/tag/2021" rel="noopener">2021</a>, complete with photography from Sirui Ma that highlights the scaled-back aesthetic.</p>
<p>The themes of the <a target="_blank" href="http://complex.com/tag/collections" rel="noopener">collection</a> revolve around the idea of focusing on the brand’s ethos surrounding the importance of workwear, sustainability, and motif-play. In a statement to Hypebeast earlier this week, Preston <a target="_blank" href="https://hypebeast.com/2021/2/heron-preston-ss21-k-i-s-s-campaign-reveal" rel="noopener">said</a>—for him—this collection is rooted in the idea of “less is more,” particularly in light of the difficulties many have endured over the past year.</p>
<p>“It’s really celebrating this idea of less is more, given the circumstances that we are in,” Preston said. “I really found it as an opportunity to refocus and realign the direction of the collections. It was really about stripping back to the best stories of Heron Preston and cutting out all of the fat.”</p>
<p>Back in November, Preston was among the artists who contributed designs to the <a target="_blank" href="https://www.complex.com/style/2020/11/virgil-abloh-heron-preston-contribute-designs-to-our-lives-in-t-shirts-charity-project-miami" rel="noopener">Our Lives in T-Shirts</a> charity project based in Miami, Florida. Architect Emmett Moore directed the installation, which was set in the Miami Design District and saw all proceeds from sales of the designs being donated to a regional organization focused on supporting underserved neighborhoods in the area.</p>
<p>Preston assembled a strong team of creatives for his Spring/Summer 2021 campaign including photographer Sirui Ma, creative directors Sami Janjer and CONSUL, art director Suz Pettrigrew, stylist Max Clark, Ikki Casting, hair stylist Issac Poleon, manicurist Lauren Michelle Pires, movement director Simon Donnellon, set designer Louis Gibson, MUA Bea Sweet, and production studio Object &amp; Anim</p>
<p>See more of the new campaign below.</p>
</div>
</div>
<p><br />
<br /><a href="https://www.complex.com/style/heron-preston-new-spring-summer-2021-campaign/">Source link </a></p>
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		<title>Matthew M. Williams: The Designer&#8217;s Road To Givenchy</title>
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		<pubDate>Wed, 17 Jun 2020 06:33:24 +0000</pubDate>
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					<description><![CDATA[On Monday, LVMH-owned French luxury brand Givenchy announced that Matthew M. Williams, 34, would serve as the house’s creative director. Starting on June 16, Williams will take over Givenchy’s men’s and women’s lines. Like Virgil Abloh’s appointment at Louis Vuitton two years ago, Williams’ first major creative director role at Givenchy marks the rising influence [&#8230;]]]></description>
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<p>On Monday, LVMH-owned French luxury brand Givenchy announced that Matthew M. Williams, 34, would serve as the house’s creative director. Starting on June 16, Williams will take over Givenchy’s men’s and women’s lines. Like <a href="https://www.complex.com/style/2018/06/virgil-abloh-louis-vuitton-fashion-show-review" target="_self" rel="noopener noreferrer">Virgil Abloh’s appointment at Louis Vuitton</a> two years ago, Williams’ first major creative director role at Givenchy marks the rising influence of streetwear designers within luxury. Within five years, Williams has turned his brand, 1017 ALYX 9SM, into one of the most recognizable streetwear-inspired luxury brands. Known for its signature roller-coaster buckles, the line has received more celebrity cosigns than we can count—as Drake declared on <a href="https://www.complex.com/style/2020/04/drake-shows-off-raf-bomber-kaws-companions-toosie-slide-video" target="_self" rel="noopener noreferrer">“Toosie Slide,”</a> ”Buckles on the jacket, it&#8217;s Alyx shit!”  And worked on popular collaborations with brands like <a href="https://www.complex.com/style/2020/01/6-moncler-1017-alyx-9sm" target="_self" rel="noopener noreferrer">Moncler</a>, Nike, Vans, Stüssy, Mackintosh, and more. </p>
<p>But how did a kid from a small beach town in California, who dropped out of college, get hired for one of the most gilded positions within fashion. From working as a creative director for Lady Gaga and Kanye West, to launching the Tumblr-era streetwear brand <a href="https://www.complex.com/style/2014/01/exclusive-first-look-trill-nyc-store-opening" target="_self" rel="noopener noreferrer">Been Trill</a>, Williams’ path to a brand like Givenchy might appear unconventional. However, it shows how the industry might be less concerned with design pedigree and more interested in how a designer has captured the cultural zeitgeist. Williams has built a steady cult following within the past decade and his appointment at Givenchy will bring a fresh voice to its ready-to-wear lines. Here’s a comprehensive timeline on Matthew M. Williams&#8217; career to better understand how he got here. </p>
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<h2>Early Years (1985-2003)</h2>
<p>Raised in Pismo Beach, California, Matthew Williams grew up as a skate rat in the ‘90s who first encountered fashion by falling in love with surf and skate brands such as Stüssy, Shorty’s, and LRG. After being recruited to play soccer at the University of California Santa Barbara, Williams dropped out after one semester to pursue fashion in Los Angeles. His first foray into the industry was working as a production manager for Corpus—a Los Angeles brand by Keith A. Richardson. Williams moved to LA when he was 19 and met his wife Jennifer while DJ-ing at a club—Jennifer Williams also works in fashion industry and was the sales director for Hood By Air and a designer for Edith A. Miller. Shortly after they met, the couple moved to New York City together. </p>
<h2>Designed 2008 Grammys Jacket for Kanye West </h2>
<p>Williams would go on to work closely with Kanye West over the next few years as an associate for Donda, but the relationship with the rap superstar began at the 2008 Grammys. A 21-year-old Williams got in contact with West through his then-stylist, who asked the young designer to make West a custom suit jacket. The piece was worn by Ye throughout the night and highlighted by its glowing chest panels. Obviously, West was a fan and hired Williams to work under Donda’s then-creative director Willo Perron moving forward. </p>
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<p>“He is the person that gave me my first break,” Williams told <em><a href="https://www.dazeddigital.com/fashion/article/20341/1/beentrills-matthew-williams-gets-real" target="_blank" rel="noopener noreferrer">Dazed</a></em> in 2014. “I owe him everything. He’s been an amazing friend and mentor.”</p>
<h2>Creative Director for Lady Gaga </h2>
<p>Despite getting rejected from Parsons, Williams moved to New York City and became entrenched in the local club scene, which is how he met Lady Gaga. From 2008 to 2010, Williams served as Lady Gaga’s creative director and boyfriend. During his time at the Haus of Gaga, Williams helped build some of the pop star’s most memorable looks, such as her iconic “Disco Stick.” Nicknamed “Dada” by Gaga, he also served as the creative director for <em>The Monster Ball Tour</em> and put together the <a href="https://www.grailed.com/drycleanonly/matthew-williams-28-1" target="_blank" rel="noopener noreferrer">Supreme x Lady Gaga ad campaign.</a> During his time with Gaga, Williams developed relationships with the British photographer Nick Knight, Gaga’s stylist and fashion director Nicola Formichetti, Hedi Slimane, and the late <a href="https://www.grailed.com/drycleanonly/matthew-williams-26" target="_blank" rel="noopener noreferrer">Alexander McQueen.</a></p>
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<h2>Art Director for Kanye West</h2>
<p>Following his stint as the creative director for Lady Gaga, Williams went on to work fulltime as an art director for Donda, Kanye West’s creative agency. Prior to being hired at Donda, Williams also helped develop Kanye’s first clothing brand, <a href="https://www.complex.com/style/2018/07/kanye-west-pastelle-first-clothing-line-untold-story" target="_self" rel="noopener noreferrer">Pastelle.</a> According to an interview with <a href="https://www.grailed.com/drycleanonly/matthew-williams-18" target="_blank" rel="noopener noreferrer">Grailed</a>, Williams helped manufacture and create the brand’s first samples. Williams served as art director and music consultant for <em>Yeezus</em>. He also <a href="https://www.grailed.com/drycleanonly/matthew-williams-33" target="_blank" rel="noopener noreferrer">worked</a> on stage development and design for the European leg of West’s <em>Watch The Throne</em> tour. Williams also helped make iconic music videos for West during this time such as “Mercy” and <a href="https://www.grailed.com/drycleanonly/matthew-williams-38" target="_blank" rel="noopener noreferrer">“New Slaves.”</a></p>
<h2>Co-Founded Been Trill</h2>
<p>Alongside Virgil Abloh, Heron Preston, and Justin Saunders, Williams founded Been Trill in 2012. Starting initially as a DJ collective that played the music they wanted to hear at clubs, Been Trill would transform into a full-fledged brand known for its signature drippy text, collabs with <a target="_blank" href="https://www.complex.com/style/hood-by-air-changed-fashion-in-the-2010s" rel="noopener noreferrer">Hood By Air</a>, and its infinite amount of internet clout. Cosigns from names like West and ASAP Rocky made the internet hype reach a fever pitch. In its short run, Been Trill collaborated with up-and-coming acts like Travis Scott, streetwear heavyweights like Stüssy, and luxury department stores like Harvey Nichols.</p>
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<h2>Been Trill Opens New York Store on Canal Street</h2>
<p>Been Trill was that “it” brand for a brief period in the 2010s for fashion Tumblr, SoHo street kids, and beyond. One of its more interesting decisions was opening its own store. No, they didn’t spark lineups on Mercer Street. Willams and company set up shop around the corner on the infamous Canal Street in a shopping mall surrounded by bargain T-shirts and bootleg accessories. The temporary location at 271 Canal Street sold a continuous carousel of T-shirts and hoodies sporting things like spider web prints, the <a target="_blank" href="https://www.instagram.com/p/oBp5XqhoNS/" rel="noopener noreferrer">“Free Keef”</a> graphic, and signature dripping typeface that became Been Trill’s calling card. Rumors of retail expansion in other fashion capitals like Los Angeles and Tokyo never fully came to fruition, but the Canal Street experiment is certainly one of the more interesting pop-up experiences we have seen a brand put together.</p>
<h2>Been Trill x PacSun</h2>
<p>The apex, or total demise depending on who you talk to, of Been Trill came in 2013 when the collective launched its first capsule collection with mall retailer PacSun. Up to that point, the shopping mall storefront was home to surf and skate brands like Hurley or Quiksilver. Finding the coolest brands on their shelves seemed odd, but it’s exactly what happened when Been Trill’s “#MallRatz” and melting smiley face T-shirts arrived. For many of the brands core followers, they thought Been Trill jumped the shark. What was once a rare status symbol was now something that the swagless kid from your hometown was wearing, but in the grand scheme of things it put the collective’s product in front of its biggest audience to date. Questionable collabs with <a target="_blank" href="https://www.instagram.com/p/BNKn5x_hvqa/" rel="noopener noreferrer">Budweiser</a> and <a target="_blank" href="https://www.instagram.com/p/BPI6yvAgNKC/" rel="noopener noreferrer">Coca-Cola</a> also happened, but the first few drops from the partnership stayed true to the brand’s aesthetic and made Been Trill much more attainable. Clearly, it worked. PacSun’s entire business model seemed to shift in years that followed. Top designers like Jerry Lorenzo and Rhuigi Villaseñor have sold diffusion lines through the mall retailer to date, but the limited, hyped-up streetwear capsules all started with Been Trill. The hype would eventually fizzle out and the team would disband to tackle their own respective ventures in 2015.</p>
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<h2>Launches 1017 Alyx 9SM</h2>
<p>Originally named “Alyx” after his daughter, Williams launched his popular clothing brand as a women’s clothing line in 2015. To bring the brand to fruition, Williams enlisted Luca Benini of Slam Jam as a partner in the brand. Williams brought in the Italian streetwear veteran to assist with manufacturing high quality garments in Italy. Although Slam Jam has traditionally been known as an influential distributor, it began to handle production for brands with Alyx. In an interview with <a href="https://www.grailed.com/drycleanonly/matthew-williams-40" target="_blank" rel="noopener noreferrer">Grailed</a>, Williams said that Benini was “the perfect partner” and that “many of his [Benini’s] interests and passions are reflected in the brand as well.” Within three seasons Alyx was stocked in stores like Maryam Nassir Zadeh, Dover Street Market, Machine-A, The Broken Arm, and Colette. In 2016, Williams was nominated as a <a href="https://www.lvmh.com/news-documents/news/discover-the-8-lvmh-prize-2016-finalists/" target="_blank" rel="noopener noreferrer">finalist for the prestigious LVMH Prize. </a>Quickly, Alyx’s roller-coaster buckles began flooding social media feeds and accessories <a href="https://www.complex.com/style/fashion-items-that-defined-the-2010s/1017-alyx-9sm-chest-rig-2018" target="_self" rel="noopener noreferrer">like the Chest Rig</a> became must-haves after stars like Kanye West cosigned it. </p>
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<h2>First 1017 Alyx 9SM Menswear Collection </h2>
<p>Although many Japanese buyers purchased Alyx’s women’s collection for male shoppers, Alyx didn’t <a href="https://hypebeast.com/2017/4/hypebeast-magazine-interview-alyx-matthew-williams" target="_blank" rel="noopener noreferrer">call his line unisex</a>, and said he always wanted to produce clothes for himself at some point. That time finally came in 2017 when he released <a href="https://www.gq.com/story/exclusive-alyxs-debut-mens-collection-by-matthew-williams" target="_blank" rel="noopener noreferrer">his first Alyx men’s collection</a>, which helped establish what would become his design DNA: technical sportswear merged with skate and street references. He named the collection “E. 1999 Eternal” after the Bone Thugs-n-Harmony album, and pulled S&amp;M, military, and tailoring references from his time spent in Berlin. He showed bomber jackets, suits, leather jackets, and graphic T-shirts made from upcycled cotton. Dover Street Market, Opening Ceremony, Totokaelo and SSENSE picked up the collection.</p>
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<h2>First 1017 Alyx 9SM Runway Show</h2>
<p>For Alyx’s first runway show, which took place in June 2018, Matthew Williams also debuted a new brand name: 1017 Alyx 9SM—the 1017 representing his birthday on October 17, and the 9SM indicating the address of his first studio in New York City at 9 St. Marks Place. The show took place in a stripped down venue in Paris and the front row included Kanye West, ASAP Rocky, Skepta, and Virgil Abloh, who also debuted his men’s collection for Louis Vuitton that week. Williams presented women’s and men’s together and described the collection as &#8220;luxury subverted by counter-cultures.&#8221; He presented sportswear that would appeal to a wide swath of consumers, tailored coats, technical outerwear, his signature accessories (chest rigs and buckle belts) along with collaborative pieces with Nike, Mackintosh, and Majocchi, an Italian weaver. It was a big statement for a debut collection and it situated him as a designer to watch.</p>
<h2>MMW x Nike</h2>
<p>The MMW x Nike collections have continued to this day, but began back in 2018. They have remained consistent with premium sportswear pieces like dyed Dri-Fit T-shirts, <a target="_blank" href="https://www.instagram.com/p/BtR4XbrHvh0/" rel="noopener noreferrer">fleece jackets covered in camouflage</a> with a detachable ripstop collars, and running caps with industrial adjustable straps. Alyx’s signature chest rigs and roller coaster buckles are also showcased throughout each capsule giving fans of the pricey luxury brand something more attainable. Of course, footwear has also been a major part of the partnership with a lineup that has included limited versions of classics like the <a target="_blank" href="https://www.instagram.com/p/B9Ui977JmIq/" rel="noopener noreferrer">Air Force 1 High</a> with redesigned ankle straps adorned with roller coaster buckles, and more innovative designs like <a target="_blank" href="https://www.instagram.com/p/ByD9_ggo1F9/" rel="noopener noreferrer">Free TR 3s</a> with a removable Vibram sole unit that can be installed onto countless other sneakers.</p>
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<h2>Designs Hardware for Dior Spring/Summer 2019 Collection</h2>
<p>Since taking over as the artistic director of Dior Men’s, Kim Jones has fueled the luxury brand’s collections with obvious streetwear influence that has ranged from a full capsule with Kaws to a collaboration with OG Shawn Stussy. Another example was Jones’ decision to tap his close friend Williams to design the hardware for his <a target="_blank" href="https://www.complex.com/style/2018/06/kim-jones-dior-mens-debut-fashion-show-review" rel="noopener noreferrer">inaugural Spring/Summer 2019 collection with Dior</a>. The result was Alyx’s signature roller coaster buckles being featured on a handful of pieces from backpacks to belts that further cemented the Williams’ signature design.</p>
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<h2>Appointed as Creative Director of Givenchy</h2>
<p>Givenchy isn’t a stranger to streetwear. Riccardo Tisci, who served as creative director for 12 years starting in 1995, gave the house a much needed jolt with his collections that melded together luxury and street in an impactful way that sold. Clare Waight Keller, succeeded Tisci when he left in 2017, and while she was a critically acclaimed designer, her collections failed to move the needle at retail. </p>
<p>This has led to Williams being named the creative director of Givenchy, which is owned by LVMH, a company Williams already has a relationship with—he worked with Kim Jones, the artistic director of Dior, on men’s accessories including the roller coaster buckle hardware. Williams, who is the French house&#8217;s seventh designer, made the announcement via a <a href="https://www.instagram.com/p/CBdRZQdpM3U/" target="_blank" rel="noopener noreferrer">voice note</a>, emphasizing how he’s spent 15 years working towards this one goal. He will be designing men’s and women’s, and his first collection for the house will debut this October</p>
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		<title>Streetwear on Runways at Paris Fashion Week Is Gone, But Streetwear Isn&#8217;t Dead</title>
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		<pubDate>Sat, 25 Jan 2020 01:56:56 +0000</pubDate>
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					<description><![CDATA[There was a meme floating around during Paris Fashion Week, which ended this past Sunday. It was that nondescript guy wearing sunglasses and holding a piece of cardboard that said, &#8220;Y&#8217;all Turned Paris Fashion Week Into Agenda.&#8221; The meme is accurate. Brands that would have launched at trade shows like Agenda, Magic, or Capsule 10 [&#8230;]]]></description>
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<p>There was a <a href="https://www.instagram.com/p/B7bzISTlPOg/" target="_blank" rel="noopener noreferrer">meme floating around</a> during Paris Fashion Week, which ended this past Sunday. It was that nondescript guy wearing sunglasses and holding a piece of cardboard that said, &#8220;Y&#8217;all Turned Paris Fashion Week Into Agenda.&#8221;</p>
<p>The meme is accurate. Brands that would have launched at trade shows like Agenda, Magic, or Capsule 10 years ago have infiltrated Paris. Brands like Rhude, 424, Who Decides War, Heron Preston, Off-White, John Elliott, and Alyx, which are rooted in streetwear and its culture but not entirely dedicated to making hoodies and T-shirts, all had a presence at Paris Fashion Week, whether it was on the official calendar or selling their collection in a showroom.</p>
<p>When I first saw the meme, a part of me laughed because it was funny. But then I thought to myself, &#8220;Well, what do you want Paris Fashion Week to look like?&#8221; I don&#8217;t know the creator of the meme or what they were trying to convey, but it didn&#8217;t come across as celebratory. And, granted, most memes are jokes, not motivational messages, but in my last few years covering streetwear, I&#8217;ve seen and heard a lot of people ignore it, mock it, and look down on it even though they have, in some way or another, benefited from it. And let me just put it plainly: If you work in fashion, especially menswear, you&#8217;ve benefited from the hype around streetwear. According to Bain &amp; Company, the streetwear market will reach $429 billion in sales globally by 2025. </p>
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<figure class="image"><a href="https://images.complex.com/images/fl_lossy,q_auto/bhclkn2amfgzl2stfqie/complex-mens-paris-fashion-week-off-white-fall-winter-2020-virgil-abloh-westside-gunn-backstage" target="_blank" rel="noopener noreferrer"></a>&#13;<figcaption>Image via Hannah Sider</figcaption></figure>
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<p>But despite these numbers, we entered the Fall/Winter 2020 men&#8217;s season off the back of Virgil Abloh telling <a href="https://www.complex.com/style/2019/12/virgil-abloh-streetwear-in-2020s-definitely-gonna-die" target="_self" rel="noopener noreferrer"><em>Dazed</em></a> that streetwear is going to die in 2020. &#8220;In my mind, how many more T-shirts can we own, how many more hoodies, how many sneakers?&#8221; he asked. As expected, there was a backlash. Even I looked at the comments sideways. I was less surprised by his statement that streetwear was going to die, because that could be interpreted in various ways, but more perplexed by his alternative, which was wearing vintage and shopping your own archive. I love vintage, but let&#8217;s be honest: Abloh is in the business of designing new product for big companies that depend on people buying it.  </p>
<p>He responded to critiques via Twitter, saying, &#8220;What we do is called design. It&#8217;s not limited to being called &#8216;streetwear.&#8217; Design-is-design. The moral of the story is beware of whatever box your labeled as. Challenge it. Defy it. Do not be defined by it.&#8221;</p>
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<p>Was he backtracking? I don&#8217;t think so. I think Abloh doesn&#8217;t want to be labeled a &#8220;streetwear designer.&#8221; And he&#8217;s <a href="https://www.youtube.com/watch?v=HipU-Jl6W44" target="_blank" rel="noopener noreferrer">not the first person to feel that way</a>. I imagine the term &#8220;streetwear designer&#8221; is coded language for a lot of other things, whether that has to deal with race, pedigree, or lack of formal design training. And just because you grew up on streetwear and sneakers doesn&#8217;t mean you don&#8217;t appreciate a well-made coat or that you can&#8217;t design one.</p>
<figure class="image"><a href="https://images.complex.com/images/fl_lossy,q_auto/ftivc7dsgsa5mhmw619b/rhude-fall-winter-2020-paris-fashion-week" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="Rhude Fall/Winter 2020 Paris Fashion Week" src="https://images.complex.com/images/fl_lossy,q_auto/ftivc7dsgsa5mhmw619b/rhude-fall-winter-2020-paris-fashion-week"/></a>&#13;<figcaption>Rhude Fall/Winter 2020 show; Getty</figcaption></figure>
<p>We&#8217;re starting to see that on the runways in Paris. Designers like Rhuigi Villaseñor of Rhude, who made his Paris Fashion Week debut, <a href="https://www.complex.com/style/2020/01/paris-fashion-week-rhuigi-villasenor-wants-to-elevate-rhude-without-losing-its-essence" target="_self" rel="noopener noreferrer">moved away from the graphics</a> he&#8217;s known for and focused on elevated wardrobe staples like a quarter-zip shearling, a leather blazer, and tailored coats. Abloh&#8217;s work for Off-White and Louis Vuitton is getting more mature, with a focus on suits, trench coats, and trousers. And the same went for Matthew Williams of Alyx, who dedicated less attention to his elevated, technical sportswear and more to, you guessed it, suits.  </p>
<p>This shift isn&#8217;t surprising. Fashion moves in cycles, and designers are growing up, getting more resources, working with better factories, and not wanting their brands to be defined by a trendy aesthetic, which is how the industry generally views streetwear. But I hope that, in their effort to grow, they don&#8217;t lose sight of what made them popular in the first place.</p>
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<p>I’m sure suits and tailored separates make sense for most menswear merch plans, but it almost felt like there was an unwritten rule this season that, in order to be taken seriously, you have to make a suit. Or maybe designers are targeting an older, more monied audience? Or maybe they are showing suits on the runway but selling other things to stores. Or they could just want to make suits? I&#8217;m not sure. But good design can show up in any garment, even a T-shirt. I&#8217;d prefer less focus on suits and more focus on making clothes that aren&#8217;t derivative of things we&#8217;ve seen before, and producing cohesive collections that tell a clear story. Maybe I&#8217;m naive, but I believe a sharp vision is what&#8217;s needed to move out of the &#8220;hype&#8221; designer category. But at the same time, there&#8217;s nothing wrong with a little hype.</p>
<figure class="image"><a href="https://images.complex.com/images/fl_lossy,q_auto/ukjt18iuafqeo9emxklu/heron-preston-front-row-migos-luka-sabbat" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="Luka Sabbat Takeoff Quavo Front Row Heron Preston Fall/Winter 2020 Show" src="https://images.complex.com/images/fl_lossy,q_auto/ukjt18iuafqeo9emxklu/heron-preston-front-row-migos-luka-sabbat"/></a>&#13;<figcaption>Left to right: Luka Sabbat, Takeoff, and Quavo Front Row Heron Preston Fall/Winter 2020 Show; Getty</figcaption></figure>
<p>But the response to streetwear no longer dominating the runways has gotten a lot of people excited. I&#8217;ve seen more than one headline saying &#8220;Goodbye to Streetwear.&#8221; I&#8217;ve read commentary from buyers claiming they are happy to see streetwear go when it&#8217;s helped keep the lights on for the past few seasons. It&#8217;s a narrative the media has hung onto for a while. When will streetwear die? Will Virgil always be this hot? Will sneakers always sell? Are Yeezys as popular as Adidas claims they are? It&#8217;s human to wonder when the frenzy around something will go away, but sometimes the eagerness to shut the door on streetwear feels a little too gleeful, especially given what&#8217;s actually happening in the market.</p>
<section class="suitcase-ad"><span class="advertisement_text featured">POST CONTINUES BELOW</span></section>
<p>No, streetwear didn&#8217;t have a heavy presence on the runways, but that doesn&#8217;t mean it&#8217;s dead. And most of the people claiming it&#8217;s &#8220;done&#8221; don&#8217;t understand it or know what streetwear really is. And, news flash: Streetwear isn&#8217;t relegated to T-shirts, hoodies, and sneakers. It&#8217;s a community and a culture with influence the fashion industry needs. That influence is the reason why the New Guards Group took a <a href="https://www.complex.com/style/2020/01/new-guards-group-acquiring-opening-ceremony-majority-stake-ambush" target="_self" rel="noopener noreferrer">majority stake in Ambush</a>. It&#8217;s the reason why <a href="http://www.complex.com/style/2019/12/dior-collab-shawn-stussy" target="_self" rel="noopener noreferrer">Kim Jones partnered Dior with Shawn Stüssy</a> and Jordan Brand. It&#8217;s the reason why Louis Vuitton is aligning with the NBA. It&#8217;s the reason why a <a href="https://www.instagram.com/p/B7a1FtJFGBz/" target="_blank" rel="noopener noreferrer">supersized portrait of Telfar Clemens</a> was on the side of a Gap store in Paris—and Clemens has said he&#8217;s not streetwear, but he&#8217;s built a community around his brand in the same way streetwear brands have. It&#8217;s the reason why <a href="https://www.complex.com/style/2020/01/future-comme-des-garcons-new-collection" target="_self" rel="noopener noreferrer">CDG Shirt worked with Futura</a>. It&#8217;s the reason why Mike Amiri might not have shown jeans on the runway this past season, but has produced sneakers for the customers who covet his jeans. It&#8217;s the reason why Virgil is collaborating with <a href="https://www.complex.com/style/2019/12/virgil-abloh-2020-louis-vuitton-nigo-capsule-collection" target="_self" rel="noopener noreferrer">Nigo at Louis Vuitton</a> and keeps reproducing the <a href="https://www.complex.com/style/2018/06/virgil-abloh-bringing-back-louis-vuitton-millionaire-sunglasses" target="_self" rel="noopener noreferrer">Millionaire sunglasses</a> in different colors. It&#8217;s the reason why front rows during the week were filled with people like Nike&#8217;s Fraser Cooke, Don C, Nigo, Nicky Diamond, Quavo and Takeoff of the Migos, Westside Gunn, and Pop Smoke. </p>
<section class="suitcase-ad"><span class="advertisement_text featured">POST CONTINUES BELOW</span></section>
<p>Streetwear is not dead. In fact, the culture that birthed it is massive. So massive that, at this point, luxury may need streetwear more than streetwear needs it. Streetwear has helped change the tone of the industry, given opportunities to people who wouldn&#8217;t have gotten them a few years ago, and put more power into the consumers&#8217; hands. And if all of this means Paris Fashion Week turned into Agenda, I&#8217;m more than cool with that.</p>
</div>
<p><br />
<br /><a href="https://www.complex.com/style/2020/01/paris-fashion-week-streetwear-fall-winter-2020">Source link </a></p>
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		<title>Sneaker Release Guide 4/9/19 &#124; Complex</title>
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		<pubDate>Tue, 09 Apr 2019 14:50:58 +0000</pubDate>
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					<description><![CDATA[Some creative collaborations from the likes of Supreme and Jean Paul Gaultier, Pyer Moss, Cactus Plant Flea Market, and more highlight this week of sneaker releases.  The drops begin on Thursday when Supreme and Jean Paul Gaultier releases a four-pack of flower-covered Vans. On Friday, Nike delivers another OG colorway of the Zoom LeBron III [&#8230;]]]></description>
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</p>
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<p>Some creative collaborations from the likes of Supreme and Jean Paul Gaultier, Pyer Moss, Cactus Plant Flea Market, and more highlight this week of sneaker releases. </p>
<p>The drops begin on Thursday when Supreme and Jean Paul Gaultier releases a four-pack of flower-covered Vans. On Friday, Nike delivers another OG colorway of the Zoom LeBron III and the &#8220;Missing Link&#8221; Air Max Susan to commemorate the release of Laika&#8217;s new stop-motion animated movie, <em>Missing Link</em>. Pyer Moss&#8217; unique take on the Reebok Mobius releases the same day. </p>
<p>A majority of this week&#8217;s drops take place this weekend including Nike&#8217;s &#8220;On Air&#8221; collection, the &#8220;Mamba Mentality&#8221; Kyrie 5 and PG 3, and the Cactus Plant Flea Market x Nike Air VaporMax 2019 dropping exclusively through Dover Street Market this Sunday. Early next week, Heron Preston helps to launch Nike&#8217;s renovated &#8220;Nike By You&#8221; customization platform with the Air Max 720/95 hybrid model.</p>
<p>For a detailed look at all of this week&#8217;s best drops, here is <strong>Complete Guide to This Weekend&#8217;s Sneaker Releases</strong>.</p>
</div>
</div>
<p><br />
<br /><a href="https://www.complex.com/sneakers/2019/04/weekend-sneaker-release-guide-4-9-19/">Source link </a></p>
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		<title>Sneaker Release Guide 1/29/19 &#124; Complex</title>
		<link>https://freshestfm.com/sneaker-release-guide-1-29-19-complex/</link>
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		<pubDate>Tue, 29 Jan 2019 16:09:35 +0000</pubDate>
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					<description><![CDATA[This weekend is stacked with a ton of big releases including the debut of one of Nike&#8217;s newest lifestyle models, a 10-shoe collection celebrating Black History Month, and a legendary streetwear brand putting its spin on one of Adidas&#8217; most popular silhouettes. Drops kick off on Friday with the release of the Puma Clyde Court [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><br />
</p>
<div>
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<p>This weekend is stacked with a ton of big releases including the debut of one of Nike&#8217;s newest lifestyle models, a 10-shoe collection celebrating Black History Month, and a legendary streetwear brand putting its spin on one of Adidas&#8217; most popular silhouettes.</p>
<p>Drops kick off on Friday with the release of the Puma Clyde Court Reform, three colorway of the Adidas Dame 5, the Nike KD 11 &#8220;Just Do It,&#8221; Heron Preston x Nike Huarache E.D.G.E., debut of the Air Max 720, and first half of the Nike &#8220;BHM&#8221; collection for 2019.</p>
<p>The rest of this week&#8217;s pairs arrive on Saturday including the &#8220;SuperBron&#8221; LeBron III, Air Jordan V JSP &#8216;Laney,&#8217; Adidas Lxcon, and Bape x Adidas Ultra Boost to celebrate Super Bowl Weekend in Atlanta. </p>
<p>For a detailed look at all of these pairs, here is a <strong>Complete Guide to This Weekend&#8217;s Sneaker Releases</strong>.</p>
</div>
</div>
<p><br />
<br /><a href="https://www.complex.com/sneakers/2019/01/weekend-sneaker-release-guide-1-29-19/">Source link </a></p>
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