hype
Is Utopia on the horizon? Travis Scott shared with FOX 26 Houston sports director Mark Berman on Monday that his highly anticipated fourth studio album is “on the way.” While putting on his Air Jordan 1 Low “Black Phantom” collab in the Houston Astros’ dugout at Minute Maid Park, Trav made the announcement, revealing he just played the […]
On Monday, the British streetwear label Corteiz posted a pair of Black Nike Air Max 95 sneakers with pink accents lying on top of a bodega counter with a simple call to action on Instagram: “BE @ WEST 34TH ST. & 7TH AVE. TOMORROW AT 12:05PM EST. LOCATION REVEALED HERE. FIRST COME FIRST SERVE. 1 […]
HYPE. has just announced a new “original-piece” collaboration of summer apparel and accessories with global fast food chain KFC. Inspired by KFC’s history, the debut fashion partnership boasts a range of interchangeable pieces including staple T-shirts and puffer jackets as well as a range of cosy co-ords and accessories such as caps and backpacks. Readied in […]
With Valentines Day fast approaching, lifestyle brand HYPE. has teamed up with Hello Kitty for a contemporary collection of street-style silhouettes. Led by a complementary colour palette of pastel pink tones and bright red hues, the 29-piece capsule collection takes its inspiration from a non-traditional galantine’s approach designed to celebrate self-love and empowerment. Spanning shirts, crewnecks, hoodies as well as hoodies, rompers, loungewear sets, shorts, and jackets, the […]
HYPE.’s first ever flagship store is open for business on Carnaby Street in the heart of London just in time for Christmas. Since opening it’s doors a few months ago, the store has embraced the HYPE. story with a state-of-the-art shopping experience across two floors, which will soffer pieces for adults, kids and accessories with non-gender specific […]
J. Cole surprised a lot of fans when he suddenly announced the rapid release of KOD last year, and now it would seem as though he’s gearing up for another sudden drop. Fans have begun speculating that new music from the rapper is imminent, with him completely wiping his Instagram page. J Cole deleted everything off […]
-
Pages
