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hypebeast

A teenager with strawberry blond hair past his ears and a black and pink Louis Vuitton T-shirt designed by Stephen Sprouse stands in front of a shoe cubby in a walk-in closet in suburban Connecticut, looks into the camera, and says in a raspier-than-expected voice, “What’s up YouTube, it’s OneVeracity.” The year was 2009, and […]

It’s no secret that Travis Scott fans are an enthusiastic bunch, but even the most diehard among his fanbase would struggle to justify the resell price of his McDonald’s figure. Items featuring Scott’s Cactus Jack Records logo and the McDonald’s branding have already begun reselling for ridiculous numbers, but the simple figurine produced for the […]

New year, new you, right? Save me with the bullshit. Want to make a change? Then do it. With that said, we can all strive to be better in all facets of our lives, including how we consume, talk about, and appreciate sneakers. I don’t have a huge drawn-out intro for this one. Seems pretty […]

Pusha T has been verified in the hip-hop world since the Clipse dropped Lord Willin’ in 2002, but it feels like 2018 is the year that he’s getting the proper credit as one of the most influential people in the industry. His most recent album, Daytona, is a 7-track exercise in how to perfect luxury […]

After the success of their SR3MM triple-disc album, Rae Sremmurd is looking to capitalize on their hot streak, as the duo revealed they intend to release their sequel, SremmLife 4, in early 2019. The brothers linked up with Luc Belaire, a premium wine label that also has also partnered with DJ Khaled, Rick Ross, and Dave […]